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PEI Women Conference

sponsored by Graffco

Aug. 30 - Sept. 1, 2021 | The Guest House at Graceland | Memphis, TN
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Sponsor | Speakers | Panel  |  Housing | Registration Rates


PEI Women will spend two days making valuable connections and gaining industry insight uniquely diverse to the group that they can use to further the advancement of their organizations and their own growth in the industry.



MONDAY, August 30, 2021

6:30 p.m. Badge pickup, Welcome Reception & Dinner, The Guest House Hotel, Pre-Function AB and Ballroom B

TUESDAY, August 31, 2021

8:00 a.m. - 9:00 a.m. Breakfast, Ballroom B 
9:00 a.m. - 10:15 a.m. Kick-off Keynote: Redefining Success, Carly Patterson, Ballroom A
10:30 a.m. - 12:00 p.m. Session: Powered Productivity: Tech Tools You Need to Get Stuff Done, Beth Ziesenis, Ballroom A
12:00 p.m. - 1:15 p.m. Networking Lunch, Ballroom B 
1:15 p.m. - 3:30 p.m. Educational Micro-Session Breakouts, Ballroom A

•    "How has your business model changed due to COVID?"--Lynn Fry, Vice President, R.S.S.E. Inc.,  Conference Room C
•    "Supply Chain Challenges"--Jackie Hale, Construction Coordinator, Illinois Oil Marketing Equipment Inc., Conference Room F (The Blues meeting room)
•    "Leadership for Women: Unique Challenges We Face"--Lori Griboski, Vice President Sales, Petroleum Card Services; Tina Herschbach, Territory Sales Manager, Walsh, Long & Company, Meeting Room H (The Gospel meeting room)
•    "HR in the Now--hiring and retention and more"--Shannon Dulaney, Human Resources Manager, RDM, Conference Room E
•    “Lights, Smartphone, Action!”—Beth Z., Your Nerdy Best Friend, Conference Room D

3:30 p.m. - 4:00 p.m. Regroup & Share, Ballroom A
6:00 p.m. Depart for Evening Event--Bring on Beale Street!--Itta Bena for cool libations and Southern cuisine, Bus departure foyer  

WEDNESDAY, September 1, 2021

8:00 a.m. - 9:00 a.m. Breakfast, Ballroom B
9:00 a.m. - 10:00 p.m. Closing Keynote: Women in Business: Lead With Powerful Connection Skills, Terri Murphy, Ballroom A
10:30 a.m. - 12:00 p.m. PEI Women Panel With Q&A: Sara Hitchcock Beck, MECO; Joyce Couch, Husky; Ali Daughtry, Robertson Loia Roof, Architects & Engineers ; Lynn Israel-Wood, OMNTEC; Amber Reed, Petro Towery Inc., Ballroom A
12:00 p.m. Conclusion of Conference, Ballroom A
12:30 p.m. - 3:30 p.m. 2021 PEI Women Committee Meeting (invitation only)
*Details subject to change.



Carly Patterson captured the heart of the nation when she won the All Around Gold Medal in Women's Gymnastics at the 2004 Olympics. She was the first American woman to win the title in 20 years, also taking home silver medals for balance beam and the Women's team competition. Shortly after her return to the USA, Patterson discovered she had several bulging discs in her back and made the difficult decision to retire from the sport. In the years that followed, she pursued a career in music, went to college and got married, all while grappling with the question: What do you do when your greatest accomplishment is behind you? Her achievements as a gymnast and the opportunities she pursued after retiring have given Patterson a unique perspective on success, fulfillment and taking risks. Her authentic, humorous and down-to-earth communication style is the perfect vehicle for a message we all need to hear to embrace true success and find lasting fulfillment.

Beth Ziesenis, author and self-proclaimed Nerdy Best Friend, will provide attendees with a research-based look at common productivity problems along with the technology to address them. Ziesenis is a Certified Speaking Professional, the highest credential you can earn from the National Speakers Association. 

In "Powered Productivity," you will gain new ideas for task automation, team collaboration, personal productivity and much more. No matter what your technology comfort level, you’ll leave with real steps you can take to start changing the way you work. We will evaluate low-cost, high-value apps and tech tools that you can start using right away; compare great tech tips and app ideas from your colleagues; and investigate new ideas to increase efficiency, improve relationships and get things done.

Ziesenis will also present a workshop, "Lights, Smartphone, ACTION!" You will learn dozens of easy, budget-friendly tech tools to make professional-level videos on the cheap and on the fly. You'll learn everything you need to up your video creation game, from GIFs to video postcards to conversion tools so your creations can be shared on a number of platforms. You'll also develop storytelling and image-creation skills for better multimedia content, and learn about different multimedia tools and how to apply their best use in your business.  

Did you know that more than 9.1 million firms are owned by women, employing nearly 7.9 million people, and generating $1.5 trillion in sales? That means women in business are on the move! Smart women know that just being good at business isn't enough! As a communication and engagement specialist, Terri Murphy helps women discover how to handle proven negotiation strategies and tactics that result in better outcomes. The program includes insights on gender communication dynamics, generational influences and behavioral style strategies. It will assist women with the Seven Success Strategies they need to thrive in today's marketplace. 

Murphy is the founder of Women's Wisdom Network, the senior editor for RealtyTimes--Women in Business, a TedTalk speaker, consultant and business coach. She specializes in connection and engagement strategies. She is the author of five books, and produces and hosts programs on television, radio and global virtual training.

Sarah Hitchcock Beck, MECO Inc.
Joyce Couch, Husky
Ali Daughtry, Robertson Loia Roof, Architects & Engineers
Lynn Israel-Wood, OMNTEC Manufacturing Inc.
Amber Reed Petro Towery Inc.

Join this conversation with women in the industry as they share their perspectives and answer questions specific to our industry and this time in the world. This is a conversation for everyone! Topics include:
Tell us about your journey in the industry.
Are there changes that your organization has made during the pandemic that will stay after the major impact of the pandemic wanes?
How are you managing the dynamics of a workforce that is partly working from home and partly on-site?
What have been some of the biggest challenges in your role in the industry as a woman?

The Guest House at Graceland 
3600 Elvis Presley Blvd.   
Memphis, TN 38116  

As one of the largest hotels in Memphis, and the exclusive hotel at Graceland, the resort is a reflection of Elvis’ personal style, inspired by Graceland Mansion. The Guest House is a AAA Four Diamond property steps away from the music world's most beloved landmark, the iconic Elvis Presley's Graceland. A perfect blend of style and Southern hospitality, The Guest House is a whole new way to experience Memphis--the Birthplace of Rock 'n Roll and Home of the Blues. The Guest House at Graceland welcomes guests with royal treatment and luxurious amenities that would make the king himself proud. The PEI Housing deadline has passed, but rooms may still be available. 

Register Online
Reservation by Phone: 1-800-238-2000   


We are grateful to our current sponsors (see right)! A few a-la-carte PEI Women sponsorships remain available. Contact Tom Leibrandt at (918) 236-3962.


PEI Women Member  $ 595
Non-PEI Women Member*   $ 695

Only PEI members may register for this event. Not a PEI Member? Join Now. For non-PEI Women members, your conference registration fee includes the $100 PEI Women membership fee. You automatically will join PEI Women when you register for the conference. If you have problems registering, please contact Mary Ann Hill at or 918-236-3967

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