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Sessions & Events

The PEI Convention features industry-specific education sessions, technical Q&A and networking events.   





8 - 8:30 a.m., LVCC, N111 & N112

Ryan Avery
8:30 -10 a.m., LVCC, N113 & N114

The clock is ticking. By 2020, more than 50% of your employee and customer base will be people of the Millennial generation. What that means is that the time is now to ensure your team has the skills and strategies to effectively communicate, motivate, engage and sell your services, products and business to this significant demographic. Ryan Avery, one of the Millennial generation's most profound speakers on strategic communication, negotiation and leadership, will dive right in and share the top strategies pulled from his best-selling book, Motivating Millennials. What you will learn:

  • The significant difference between Managing Millennials verses Motivating Millennials™ and the real reason one is costing you money, substantial headaches and energy;
  • The super efficient way to expertly identify the next generation of leaders who will grow your legacy and take your company to the next level in sales and significance;
  • How to deploy the simple, yet little-known solutions for turning Millennials into your top marketing allies and source of sales and referrals.

Get ready to turn your frustration into their motivation and to blow the lid off this extraordinary market segment we call Millennials.

If you are not a PEI 10-Groups member and would like to attend this breakfast and session, you are welcome to participate. Simply contact Bob Young at or 918-236-3966 to RSVP. The individual 10-Group breakouts will begin after the general session, as scheduled by each group's chair.

1:30 - 3 p.m., LVCC, N109-N110

This special event will kick off the PEI Convention Give Back Initiative supporting Operation Gratitude, an organization that sends care packages and personal letters of appreciation to active duty U.S. Troops and Veterans. Operation Gratitude's mission is twofold: "To lift the spirits and meet the evolving needs of the U.S. Military and First Responder communities and to provide volunteer opportunities for Americans to express their appreciation to all who serve our nation." 

Give with your time and effort by writing a letter of appreciation and/or helping to assemble a Care Package (materials for this will be provided on-site). Enjoy time networking with your peers in the industry while you contribute to this tremendous cause.  You do not have to be a member of PEI Women to attend. However, you must be female and registered for Convention. After you have registered for the Convention, please RSVP Sarah West at To find out more about the PEI Women program, visit  You may also donate to Operation Gratitude through the PEI Foundation.

Ryan Avery
3:30 - 6 p.m., LVCC, N220

Ryan Avery will share how to communicate to win customers for life. Learn how to:

  • Use the right words, stories and messaging to engage customers in buying and referring.
  • Navigate generational and cultural hurdles.
  • Develop loyal followers in a competitive market.

Then, stay for the YE Reception (free drinks!). You don't have to be a YE member to attend, but you must be at least 21 and registered for convention. Have team members who are 21-45 and might be interested in joining YE? Come check out YE for them. 

5:30 - 7:30 p.m. Westgate, Lobby Bar



A Global Intelligence Briefing for PEI Members | EPA Regulatory Update | A Bend in the Road | Why Leaders Fail & the 7 Prescriptions for Success | Latin American Sessions | Dawn of Electricity--Preparing for a New Market |  Fuel Quality & Corrosion | 1-on-1 Sessions |  Back to Top


Ken GronbachKen Gronbach
KGC Direct, LLC, 
7:30 - 9 a.m., LVCC, N112

$30--tickets can be purchased onsite at N263, including refunds.  Spanish translation will be available.

Due to an unexpected medical event, Herb Meyer will not be able to present but in his place will be Ken Gronbach.  Mr. Gronbach is  is an internationally respected demographer who has been able to forecast societal, commercial, economic, cultural and politcal phenomena with uncanny accuracy. Come explore the common-sense, but very counterintuitve and fascinating realm of demography. Let Ken Gronbach bring you into his world of counting people. What nations are demographically doomed? How will the workforces change? What is the future of communications?

Ken’s unusual blend of marketing savvy and common sense demography, based on twenty years of proprietary demographic study, set him apart. Ken keynotes all over the United States and does customized demographic research.


Carolyn HoskinsonEPA REGULATORY UPDATE | View Presentation
Carolyn Hoskinson, Director of EPA OUST, and other EPA Representatives
9:15 - 10:15 a.m., LVCC, N112

Many requirements in the 2015 federal underground storage tank (UST) regulations are scheduled to take effect on October 13—that is a mere three days after the end of this year’s convention. Carolyn Hoskinson, director of the Environmental Protection Agency (EPA) Office of Underground Storage Tanks (OUST) and other EPA OUST representatives will answer your questions on State Program Approval (SPA), spill prevention testing, overfill prevention inspections, containment sump testing, release detection and walkthrough inspections.   



A BEND IN THE ROAD | View Presentation
Brian Beaulieu, CEO of ITR Economics, Chief Economist for Vistage International
9:15 - 10:15 a.m., LVCC, N228

Brian Beaulieu, CEO of ITR Economics and chief economist for Vistage International, a global organization comprised of more than 14,000 CEOs, will present the current business cycle status of the US and global economy and where the economy is heading. Reliable leading indicators will be our guide to understanding what to expect over the 12 months following our PEI meeting in October 2018. He will discuss the upside opportunities and risks ahead for the economy and the potential impact on PEI members. Global issues have been tossing prices upward and the trend(s) may not be sustainable as the global economy shifts to the downside of the business cycle. We think it is important to understand the difference between a potential slump in activity (2019) versus the extended upside potential looking further into the future. There will be challenges; chief among them is the ongoing labor shortage. Labor is a double-edged sword and we will talk about Management Objectives™ pertaining to effectively managing labor costs and other pressures stemming from business cycle changes. Key takeaways: What are the leading indicators telling us Understanding the context of short-term changes versus long-term trends Managing more confidently in the future.


Latin American Session 1 (View Full Latin American Program)
9:15 - 10:15 a.m., LVCC, N212
Presented in Spanish

Frank De Poli
Frank De Poli, Elaflex

This session will cover recent developments in the area of vapor recovery legislation and implementation in gasoline stations in key markets in the region. This includes technologies being deployed, where and how they are being implemented, and schedules for implementation. 

Alejandro Montoya, Veeder-Root



Mary Kelly, PHD, CSP, CDR, US Navy (ret) 
9:15 - 10:15 a.m., LVCC, N220

Thousands of leadership programs tell you how to be a great leader. Far fewer delve deeper into the surprisingly common mistakes supervisors, managers and even CEOs unknowingly make that derail their team’s effectiveness and productivity. Using real scenarios and examples collected through her years of leadership and management expertise, Kelly examined data from more than 100,000 employee surveys to pinpoint the 7 most common reasons some managers fail while others are so successful. Whether in your first year of management or your 30th, "Why Leaders Fail" shows participants hidden pitfalls and how to avoid them. The program  outlines specific actions that ensure success. Based on the book of the same title, this content-rich, data-based program is also entertaining and full of actions that participants can use to further develop their leadership skills, outcomes, and organizational morale.

  • Gain insight into behaviors that may be sabotaging the loyalty of your direct reports.
  • Understand why your top talent may not be performing up to their potential.
  • Gain tools to help you align team goals with the organizational mission.
  • Gain awareness of how you are perceived by your direct reports, peers, and supervisors.
  • 49 actionable prescriptions for success.
  • Free access to a personalized leadership assessment to identify your leadership strengths and weaknesses.


A BEND IN THE ROAD | View Presentation
Brian Beaulieu
10:30 - 11:30 a.m., LVCC, N228

This is a repeat session. See above for details.


Latin American Session 2 (View Full Latin American Program)
10:30 - 11:30 a.m., LVCC, N212
Presented in Spanish

10:30 - 11 a.m., LVCC, N212
Paola Bravo, Bravo Systems Inc.

In this session, you will learn about the evolution of secondary containment, how the idea came about, and how an industry was born. Driven by an intense passion to protect and preserve the environment, one man’s idea spurned a multi-billion-dollar industry for many years to come. Not to mention how many trillions of gallons of chemical pollution have been prevented from entering our natural resources. 

You will get an opportunity to see how a state like California, with rigid regulatory controls, quickly became a leader in containment, long before others, and long before regulatory compliance was required. 

No one could have anticipated how different materials would succeed, or fail, in any environmental conditions but we’ve all had to learn and it’s been an exciting, daunting and rewarding journey all at the same time.

And there is more to come as the EPA regulations will change again and become the new law, effective October 13, 2018 – right after we’ve all gone home from this year’s convention!


John Eichberger, Director, Fuels Institute
10:30 - 11:30 a.m., LVCC, N220

Headlines declaring that the electric vehicle market is poised to take over any day are misleading, but eventually these vehicles will represent a majority of vehicles on the road. The slow pace of change provides time for the industry to prepare to take advantage of opportunities. A new report by the Fuels Institute evaluates potential consumer charging behavior, the need for recharging infrastructure and presents a view of the future. John Eichberger, director of the Fuels Institute, will share insights from this report and provide his perspective on the likely pace of market evolution.


Scott Boorse, PEI Technical Programs & Industry Affairs Director, Jeff Dzierzanowski, Source North America, Manager of New Business Development, Ryan Haerer, EPA OUST, Release Preventative Division, and Rebecca Monroe, GM/Top Tier Fuel, Fuel Trademark Lead
10:30 - 11:30 a.m., LVCC, N114

Retailers, fleet owners, distributors and contractors are battling corrosion in ethanol and diesel fueling systems. What role does fuel quality play in all of this corrosion? And how will future fuels and fuel blends impact today’s decisions on equipment installations, replacements and upgrades? Join a panel of industry heavyweights as they discuss the current state of ULSD and other fuel research; the impact, prevention and treatment of corrosion; and how future fuels may change the equation (for better or worse).


Latin American Session 3 (View Full Latin American Program)
11 - 11:30 a.m., LVCC, N212
Presented in Spanish

David Fiala, FMG-LLC/SFICO

This presentation will cover bulk fuel opportunities, commercial fuel fleet management and reconciliation, generator automation, loss prevention, industrial level gauging for all types of consumable liquids, industrial chemicals and related equipment opportunities with an emphasis on the telecommunications and petroleum fuels sectors to the retail market and service stations. Secondary markets include chemical, marine, transport and military client processes. 


11:30 - 12:30 p.m.


Noon - 4 p.m. 

Noon - New Member & First-Time Attendee Welcome,Teresa Farmer, PEI Membership Manager
If you are a new PEI member or this is your first time at the convention, join us here to start your adventure! Learn more about how to get the most out of the show (tips on the PEI convention app, networking and more). Also learn how to maximize the value of your PEI membership with the association’s services and programs.

1 p.m. - Fueling Infrastructure & Isobutanol Compatibility, Mike Kass, Materials Scientist, Oak Ridge National Laboratory, Kristi Moriarty, Senior Engineer, National Renewable Energy Laboratory
Isobutanol is for sale in the market place. Bucee’s stations in Texas have been selling isobutanol blends for nearly two years. This is an emerging fuel in the marketplace produced by Butamax and Gevo. Listen in as researchers present background information on isobutanol as well as refueling equipment materials test results with isobutanol blends. The presenters welcome feedback from PEI members on materials testing.

1 p.m. - PEI Journal—Ideas & Insights, Kristen Wright, Editor-in-Chief, PEI Journal 
Have an idea for an article for the PEI Journal? Or feedback to share on how to make the Journal even better? Editor-in-Chief Kristen Wright will be on hand to welcome ideas and comments. She will also talk about how you can write a press release the media won’t ignore.

2 p.m. - Leading the Future Workforce, Mary Kelly, Ph.D., CSP, CDR, US Navy (ret) 
Are your managers as effective as you want them to be? Join us to learn three key points that will benefit every leader dealing with projects, deadlines, bosses and subordinates.

3 p.m. - Regulatory Q&A, Carolyn Hoskinson and Other EPA OUST Representatives
Following up from the morning’s session, take advantage of some extra time and Q&A with EPA OUST staffers.

5:30 - 7:30 p.m. Westgate, Lobby Bar



PEI Membership Breakfast & Meeting | Safety Panel: Building a Culture of Safety | Let's Talk Taxes, Shall We? | Future of DistributionIndustry Reception | 1-on-1 SessionsBack to Top

8:30 - 9:45 a.m., LVCC, N112

All PEI members are encouraged to attend the annual membership and complimentary breakfast meeting. PEI President Robert Peavey will address the group. PEI Executive Vice President Rick Long will provide his State of the Industry address. PEI officers for 2018 will be elected and new directors will be installed.Spanish translation will be available.

Blake Hess, The Oscar W. Larson Co., Buddy Bayliss, B C & C LLC, Stacy Irons, United Rentals Trench Safety, Derek Rethmeier, Western Pump, Inc., Art Sodermark, Platinum Engineering & Safety 
10 - 11:30 a.m. LVCC, N112

Buddy Bayliss

Derek Rethmeier

Art Sodermark



Just as your corporate culture includes and affects all employees, so should your safety culture. Leaders in safety management understand that having a strong safety culture leads to fewer at-risk behaviors, lower incident rates, lower costs and, believe it or not: HIGHER PRODUCTIVITY!

In a strong safety culture, everyone feels responsible for safety and pursues it on a daily basis; employees go beyond the call of duty to identify unsafe conditions and behaviors, and intervene to correct them. Employees look out for and actively care for their co-workers.

So, how do you go from safety in the workplace and transform it into a staple of your workplace culture? Easier said than done?

Join our panel of professionals as they discuss ways to deal with management and employee assumptions and beliefs, attitudes, values, incorporation of policy and procedure, accountability, bottom-line pressures, action to correct unsafe behaviors, motivation and employee buy-in. Art Sodermark, President of Platinum Engineering & Safety and the author of the popular “Safe Practices” department in the PEI Journal, will moderate the session. Buddy Bayliss, Principal, B C & C LLC, Blake Hess, Director--EHS, The Oscar W. Larson Co., Stacy Irons, Region Product Development Management Safety, United Rentals Trench Safety and Derek Rethmeier, Director of Construction and Estimator, Western Pump, Inc., will round out the panel.

Bring your personal success stories as well as questions. Plenty of time will included for audience participation. Spanish translation will be available.


Taxes & Healthcare: Strategies for controlling These Two Significant Costs in 2018 (& Beyond)
Gene Marks, CPA
10 - 11:30 a.m. LVCC, N220

Whether you’re a financial person or not, this presentation is critical for your business. Why? Because taxes and health care costs represent the biggest expenses you face in your organization (and also personally). Minimizing these expenses will free up your capital to invest, hire and save--and ultimately do more with your business and in life. 

Taxes only cost you anywhere from 20 to 40 percent of your income so hey ... why bother understanding them, right? And there's healthcare costs, which are only rising. Of course you should bother! Yes, taxes and healthcare are boring. Accounting is boring. Numbers can be boring. But one thing that won't be boring is this presentation by Gene Marks. You can save yourself and your business lots and lots of money--and put that money into bigger and better things. 

Gene Marks, a certified public accountant, has for more than 12 years written regularly on business topics for the New York Times, The Washington Post, Forbes, Inc. Magazine and many others. He also writes weekly for the Guardian. Gene is the author of six best-selling books on business management and appears frequently on Fox News, MSNBC, CNBC and both SiriusXM and ABC News radio where he discusses the latest economic, political, management and tech trends business leaders need to know.

During Marks' lively and fast-paced presentation, you will learn the latest ways you can save money both individually and for your business. Relying on the latest news, rules, legislation and very dumb humor Gene will explain to you about tax rates, little-known deductions, important credits and even ways that the new tax law can help you attract and retain employees. He'll also cover the current state of the Affordable Care Act, benefits and drawbacks of various health plan options, and strategies businesses are implementing to control costs. He'll share examples, stories and specific ways this information will apply to you, so that you can leave this presentation with a list of ideas to bounce off your accountant.

So join Gene Marks for a little tax education. You'll save a lot of money.

Ian Heller, COO/President of Modern Distribution Management
10 - 11:30 a.m., LVCC, N228

What does the future hold for the distribution industry? How will Amazon Business and other digital disruptors apply artificial intelligence to drive ordering by voice, camera and the Internet of Things to take “tail spend” purchases away from traditional distributors? Ian Heller, president of Modern Distribution Management and former VP of Marketing for Grainger, HD Supply and other companies, will dive deep into this topic. Heller also will reveal how Amazon is using a different approach to managing cash so it can drive earnings at low gross margins. He’ll wrap up with recommendations about how distributors can fight back to build market share of their own.

Noon - 3 p.m., LVCC, N109-110 

Noon - Meet the Incoming PEI President
Join us in welcoming the incoming PEI president. Bring your questions or ideas, and if you would like to get involved in one of PEI’s committees, this is a great opportunity to voice your interest.

Noon - Hot Trends & Issues: Finding & Keeping Talent, Gene Marks, CPA
One of the biggest challenges faced by businesses today is attracting and retaining great people. What innovative perks, benefits, technologies and best practices are smart business owners using to engage employees for the long run?

Noon - UL Standards Updates, Roland Riegel, Flammable Liquids Containment Products, UL, Bryan Michalik, Certification Engineering Manager, UL, & John Wade, Chairman, Gas & Oil Standards
A steady stream of changes is constant to the many UL & ULC Standards covering almost every product used in a fueling system to meet design and material improvements and regulatory changes. Step through UL Standards Development and Product Recertification processes, and hear updates on where standards and recertifications are in the timeline.

Noon - UL Standards Development & Compliance: Code Revisions & Standards for Fuel Piping| View Presentation
Recent advances have been in process to fill gaps in NFPA Codes and UL Standards to cover “modern” fuel piping for aboveground applications. Listen to an overview of proposed revisions to NFPA 30 Ch 27 for piping systems. A summary of the new UL/ULC 1369 Aboveground Fuel Pipe Standard will be provided, along with clarifications for UL2039 and ULC-S633 Connector Pipe ratings and the future of UL971, UL971A and ULC-S679 Underground Fuel Pipe.

1 p.m. - Future of Distribution Q&A, Ian Heller, COO/President, Modern Distribution Management
Ian Heller will cover the Future of Distribution in the morning session. What other questions or topics would you like to discuss? This is a great opportunity to connect with one of the distribution industry’s most influential thought leaders.

2 p.m. - PEI Women—Build Your Own Session!
We’ll draw topics from a fishbowl and gather around to talk shop. PEI Women Committee members will facilitate. This is a great chance to network and learn more about the industry from your peers.

2 p.m. - Safety Lessons Learned, Buddy Bayliss, B C & C LLC, Scott Boorse, PEI Director of Technical Programs & Industry Affairs, & Art Sodermark, Platinum Engineering & Safety, Inc.
Join the conversation as three safety enthusiasts share stories about lessons learned throughout their careers in the industry. Also share your own! Surviving the retail customer, confined space, PPE, challenging site owners ... this is a place to re-energize about your safety programs.

2 p.m. - Conversaciónes sobre equipos petroleros en América Latina—preguntas y respuestas, David Fiala
Una discusión informal entre los miembros del PEI sobre las mejores prácticas y tendencias en la industria de equipos de petróleo. Además, los participantes discutirán cómo el PEI puede crear recursos específicamente para la audiencia latinoamericana.

5:30 - 7 p.m., LVCC, N109 - N110

Join us at the PEI Industry Reception Tuesday night, October 9, immediately after the trade show closes. Your badge is your ticket to enjoy complimentary libations, hors d'oeuvres, live music and, most importantly, each others' company!


NACS Closing Session

8-9 a.m., Westgate, Paradise Event Center

PEI attendee registrants are invited.