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Sessions & Events

Kickoff Keynote: InnovationClosing Keynote: Cybersecurity
Innovate to DominateWhere's the Money?EV MarketplaceTransformation of EnergyEconomic Trends Safety Trio  | PEI 1-on-1 Wednesday  |  PEI 1-on-1 Thursday

TUESDAY, OCTOBER 5

10-GROUPS GENERAL SESSION
BACK TO LIFE: THE PATH TO PUPOSEFUL PRODUCTIVITY
DANNY BADER
8 a.m. Breakfast
8:30 - 10 a.m. Keynote
Note: All PEI members are invited to the 10-Groups general session, even if you’re not part of a 10-Group. 
Danny Bader is a best-selling author whose life was transformed by a near-death experience—one involving 8,000 volts of electricity. He will speak on resilience, focus and purpose. His reputation as an influencer in this arena continues to grow. His best-selling book Back to Life: The Path of Resilience has received rave reviews from Success Magazine and ranked #1 on Amazon. He also pioneered the jckrbbt[TM] principle of vision, and he hosts “Back to Life—Finding Fulfillment After 50,” a podcast that works to inspire listeners through real-world stories, thought-provoking conversations and practical strategies to build energized, fulfilled lives. 

PEI WOMEN SESSION
COLLABORACATE: COLLABORATE, COMMUNICATE, CREATE RESULTS
Maxine Shapiro
1 p.m. Reception
1:30 - 3 p.m. Workshop
All PEI women are encouraged to attend.
With an outrageous blend of humor and business savvy, Maxine Shapiro transforms her message into a playground of boldness, agility and forward-thinking ideas. Join us to engage, interact and laugh while learning AND experiencing new ways to have productive, speedy and fun collaborations, and respectful and generous communications—all while creating big BOLD solutions. Shapiro’s experience hosting two financial radio shows and as a commentator for NPR’s “Marketplace” merges seamlessly with her comedic background at the Second City Improv Lab to create a unique learning and networking experience.

PEI YOUNG EXECUTIVES
THE MODERN DISTRIBUTOR: IT'S ABOUT DIGITAL TRANSFORMATION
3:30 – 6 p.m.
All PEI members — YE members or not — are encouraged to join.

This session will tackle the topic of innovation in practical terms with a discussion lead by a true practitioner—someone with a background in distribution—with a desire to share his story and, in so doing, help other distributors find their way in the ever-changing landscape of business today.

Andrew Johnson, co-founder and CEO of ShelfAware and former sales manager (and current owner) at the family distribution company, O-ring Sales & Service, will explore what a digital distributor looks like and how digital transformation may affect the structure, policies and tactics of traditional distribution companies. This topic is guaranteed to spark discussion during the reception that will follow the session.

All PEI members are invited to join this session—young and “seasoned” alike!

WEDNESDAY, OCTOBER 6

PEI KICKOFF KEYNOTE & BREAKFAST
Unlock Innovation: How the World’s Most Innovative Leaders Think and Act
JOSH LINKNER
7:30 - 8 a.m. Breakfast
8-9 a.m. Keynote

Having interviewed hundreds of top innovators, leaders and organizations around the world, New York Times bestselling author and tech entrepreneur Josh Linkner uncovered the five most powerful mindsets that are the building blocks for innovation. In this keynote, you will learn to embrace these powerful approaches in order to conquer adversity and fuel growth. Each of the five mindsets is reinforced through surprising, real-world examples and practical takeaways. The five mindsets are portable and can be applied immediately to any role, job function, or industry.

Linkner has been the founder and CEO of five tech companies, which sold for a combined value of more than $200 million, and he is the author of four books including The New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.

Today, Linkner serves as Chairman and co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award. Tickets to the Kickoff Breakfast and General Session are $30. 

MIKE MARKS
Mike Marks, managing partner of Indian River Consulting Group (IRCG), will share his insights on the strategies and tactics successful distributors must employ during times of accelerated change. Marks began his consulting practice in 1987 after working in distribution management for more than 20 years. As co-founder and managing partner of IRCG, he has led clients—ranging from small firms to industry market leaders—to improved market access by aligning their resources to growth opportunities. Marks also serves on numerous boards of both public and private distribution firms; is a research fellow at the National Association of Wholesaler-Distributors (NAW) Institute of Distribution Excellence; and serves on the full-time faculty of the University of Innovative Distribution.

INNOVATE TO DOMINATE
MIKE MARKS
9:15 - 10:15 a.m.
Every distributor today is aware of large scale industry changes that are impacting how our suppliers behave and how our customers are changing how they source. Digital, EVs, clean energy, millennials, new non-traditional competitors, the introduction of AI and machine learning, supply chain disruptions, and the pandemic have all added to stress and confusion.

Innovate to Dominate is the title of the latest study from NAW’s series Facing the Forces of Change. Marks will take participants through the research findings on distributor innovation. The study was a departure from past works as it focuses deeply on dozens of innovation stories from distributors including where they worked and where they found surprises. 

This session will provide participants with a model to think through and guide their own innovation efforts. Given Marks' knowledge of our industry, he will apply the model to the EV opportunity to illustrate how it works. Tomorrow’s fueling station will look much different than today’s. Participants will receive copies of all presentation materials including additional research links for those firms that decide to move forward.

WHAT DO YOU NEED TO KNOW TO BE IN THE EV MARKETPLACE?
KARL DOENGES, NACS EV INFRASTRUCTURE LIAISON, MODERATOR; SCOTT BOORSE, PEI; PHIL JONES, ALLIANCE FOR TRANSPORTATION ELECTRIFICATION; BRIAN KUEBERT, GILBARCO VEEDER-ROOT; MIKE WORTHINGTON, SENECA CO.
9:15 - 10:15 a.m.
PEI and the Fuels Institute have joined forces to establish two white papers on the nuts and bolts of the installation and infrastructure of EV charging stations at liquid fueling facilities. One paper will cover new facilities and one will address retrofits for existing facilities. Members of the content development committee will present on topics such as power; zoning/regulatory issues; site considerations; structures and amenities; and POS and other customer services for existing and ground-up fueling facilities.

ECONOMIC ANALYSIS, TRENDS & FORECAST
CHIRS KUEHL
9:15 - 10:15 a.m.
It has been a rough year for forecasting. Rough enough to make economists grateful for meteorologists, according to analyst and economic thought leader Chris Kuehl, Ph.D. 2020 was far worse than expected and 2021 started off faster than anticipated, but now we are slumping again. How bad is it this time? Enough to create a "W" recession? Or will we just ride this out? Will 2022 be the recovery year we hoped 2021 would be? Kuehl will address all of these questions. He also will talk about supply chains, inflation, labor shortages, infrastructure, interest rates and more. 

Kuehl provides forecasts and strategic guidance for a wide variety of corporate clients around the world, including several manufacturing groups and construction-based groups. He is managing director of Armada Corporate Intelligence. Kuehl holds advanced degrees in economics, Soviet studies and East Asian studies, and he is the author of Business Intelligence Briefs and Executive Intelligence Briefs.

THE TRANSFORMATION OF ENERGY
LESLIE BEYER, RICK LONG
10:30 - 11:30 a.m.
Recently named one of the 25 most influential women in energy, Leslie Beyer leads the Energy Workforce & Technology Council, an association of oil equipment, service and technology companies that collectively employ more than 600,000 skilled workers. Leslie’s inspirational and visionary leadership is helping these upstream leaders transform their historic strengths into new opportunities—even as the world shifts toward lower-carbon fuel. In this session, PEI EVP Rick Long will join Beyer to discuss how you can adapt the lessons being learned upstream to future-proof your downstream fuel equipment business and what opportunities lie ahead for PEI members.

SAFETY TRIO: FIRE TRIANGLE, TRENCH SAFETY & CONFINED SPACE
STACY IRONS, ART SODERMARK, BEN STALLINGS
10:30 - 11:30 a.m.
The 2021 safety panel will focus on three critical concerns: the re triangle (oxygen, heat and fuel), trench safety and con space. Panelists include Stacy Irons, vice president of sales operations at Able Equipment Rental Inc., Art Sodermark, owner of Platinum Engineering and Safety Inc. and Ben Stallings, owner of Fatboy Electric.

WHERE'S THE MONEY IN THE NEW NORMAL?
MIKE MARKS
10:30 - 11:30 a.m.
No one could have predicted how the world would change back in January of 2020. As the saying goes: “Life is what happens when you're make other plans.” The reality is that PEI members still need to earn a financial return, provide growth for their suppliers, employment for a large number of people and, most importantly, continue to support a set of customers that are buffeted by the same forces of change. Anyone who says they know the answer is either lying or clueless. We won’t recognize the new normal until things settle down, hopefully in mid to late 2022. After 9/11 it took until 2014 for all of us to get used to getting undressed with strangers in airports and creating TSA Pre-Check and CLEAR. That said, there is a large global conversation going on now among researchers and thought leaders trying to figure this out. We all want to be able to skate to where the puck is going to be if we can figure it out.

Mike Marks is well known to many of our members based on the work of his firm, Indian River Consulting Group. What most don’t know is that he spends at least one hour every day reading and studying this global conversation on the new normal.  He dove into this subject at the beginning of the pandemic so he has an informed view of the uncertainties and he will share them with our members. Mike will share several scenarios with respect to how this may shape out in the future and well has how to recognize the shifts early.  Know that staffing issues and supply chain shortages are not going to go away in the medium term. The Federal government is going to spray a money hose at infrastructure and it will take a year or two to recognize that upgrading the refueling location is the critical constraint. So imagine having a shortage of qualified staff and suppliers that can’t deliver in a market where customers want to buy quickly to leverage financing opportunities. 

There are no easy answers but there are some solid early trends that are already getting traction. This will be a thought provoking discussion. It is designed for those distributors that are playing the game to win, rather than simply playing it not to lose.

WEDNESDAY: PEI 1-on-1
Noon. New Member & First-Time Attendee Welcome
Renew your 2022 PEI dues, or if you are a new PEI member or this is your first convention, join Teresa Farmer, PEI membership director, to start your adventure. Learn how to get the most out of the show and access the association’s services and programs. 

1 p.m. The Transformation of Energy Q&A
The oil and gas equipment industry is reinventing itself to succeed in a changing world. Learn how the lessons our upstream friends have learned can help you grow your business as well. Join Leslie Beyer, CEO, Energy Workforce & Technology Council, and Rick Long, EVP, PEI, in the discussion.

1 p.m. All Things Distribution: Profitability, Change Acceleration & How to Thrive
Mike Marks, managing partner of Indian River Consulting Group, talks about distribution in his sleep. He worked in distribution management for 20 years before beginning his consulting practice in 1987. He'll be available to talk about strategies and tactics successful distributors must employ during times of accelerated change.

2 p.m. Car Wash Profit Center: Where Do I Start?
Automatic car washes are one of the most profitable categories in the convenience store industry. However, most operators don't know where to start. Kevin Collette, vice president automotive / petroleum, Sonny's Car Wash, is here to talk nuts and bolts: space/land issues; traffic flow patterns; staffing, service and maintenance; cross-marketing promotions; and learnings from those that have done it well and those that haven't.

3 p.m. Safety Share: This Really Happened!
Gather to listen and share about real industry incidents, investigations, findings and corrective actions. Art Sodermark, owner, Platinum Engineering and Safety, will lead the conversation.

THURSDAY, OCTOBER 7

MEMBERSHIP MEETING & BREAKFAST
8:30 - 10 a.m.
All PEI members are encouraged to attend the annual membership meeting with a complimentary breakfast. PEI President Steve Dixon will address the group. PEI officers for 2021 will be elected and new directors will be installed.
PEI Executive Vice President and General Counsel Rick Long will provide an industry and association update. This will be Long’s parting address. He will retire Dec. 31, 2021. We will toast him with good wishes as we welcome incoming PEI EVP Jason Blake. Blake will engage in a Q&A.

CLOSING KEYNOTE
Un-Hackable: Blockbuster Cybersecurity for the Petroleum Equipment Industry
10:30 - 11:30 a.m.
John Sileo

John Sileo, CEO of The Sileo Group, lost everything to cybercrime, including his multi-million-dollar software company and two years while facing jail time for cybercrimes he did not commit. He shares his experiences worldwide to keep others from suffering a similar fate. A keynote speaker, award-winning author and cyber-tech expert, Sileo has been featured on 60 Minutes and Anderson Cooper, contributed to The Wall Street Journal and spoken for clients ranging from the Pentagon to Amazon, the Small Business Administration to Schwab. Sileo graduated from Harvard University and is an inductee into the National Speakers Hall of Fame.

It’s all about this. To avoid becoming the next disastrous data-breach headline, you must foster a healthy balance between computer security and human behavior. Cybersecurity isn’t just about spending more money on shinier technology. It’s about nudging your entire team beyond awareness and into action. When it comes to the latest data security threats, you can’t possibly do everything —but you must do the right things.

PEI 1-ON1 SCHEDULE: THURSDAY

Noon. Let's Talk Standards & Compliance
Join UL staff Frank Hernandez, sales executive, Jerilyn Merrill, product manager, Brian Orr, project engineer, and Roland Riegel, PDE, principal engineer, Flammable liquids containment products, to talk about the latest goings-on.
• Summary of recently published UL/ULC Standards – UL142 General Purpose Steel Tanks and UL142A Special Purpose Steel Tanks
• New UL/ULC USA/CAN Standards coming soon – Tank Accessories (UL/ULC 2583), Sumps (UL/ULC 2447) and Pipes (UL/ULC 2039 and UL/ULC 1369)
• System and component compliance for proposed E15 via UL Fuel Tool
• Open Q&A

2 p.m. Meet the Incoming PEI President & PEI EVP
Join us in welcoming the incoming PEI president and PEI EVP. Bring your questions and ideas. And if you would like to get involved in one of PEI’s committees, this is a chance to voice your interest.

3 p.m. The Impact of Operator Training on UST Compliance
Ben Thomas, owner, UST Training, is a state inspector turned private trainer. Join this conversation to talk about key learning takeaways about UST operator training and its impact on operational compliance. Thomas addresses the question: Has a decade of mandatory UST operator training improved UST compliance nationwide?