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How to Boost Your Google Rank

If you're looking to up your SEO game, you'll love this free guide by Backlinko that's been shared more than 16,000 times on social media.  Here's a look at the chapters: RankBrain & UX Signals Become a CTR Jedi Rank Content in the Featured Snippet Comprehensive, In-Depth Content Wins Optimize for Google's Mobile-First Index Go All-In With Video (or Get Left Behind) Optimize for Voice Search Don't Forget: Content and Links are Key Quick Tips for SEO in 2019 Click for article  

It's Time for a C-Level Role Dedicated to Reskilling Workers

Automation and artificial intelligence are prompting big companies such as Walmart to retrain their workforces, according to André Dua, Liz Hilton Segel and Susan Lund in a Harvard Business Review article. The researchers estimate only 5% of all jobs will become fully automated, but activities in nearly all jobs will evolve.   In this age of rapid technological change and disruption, companies need to retrain their workers, and it's going to take someone big to oversee retraining at such massive scale. Click for article  


Even at the most respected companies that follow meticulous succession processes, well-suited candidates may not even make it into the shortlist because they get overshadowed by “safe” or “chosen” candidates, according to a Harvard Business Review report. The report identifies three reasons companies often pick the wrong leaders. Likability, it turns out, counts more than it should. Research shows that highly decisive leaders are 12 times more likely to excel as CEOs, but they tend to ruffle feathers. Their performance reviews might include statements such as "doesn't play nice in the sandbox" and "needs to soften her approach." Click for article    

11 Tips to Perfect Your LinkedIn Profile Picture

"LinkedIn profiles with professional headshots receive roughly 14 times more profile views and are 36 times more likely to receive a message on LinkedIn," writes Pauline Gabrelli. "It’s important to look professional, hard-working and approachable." She shares 11 tips and what they mean exactly: Look approachable. Take a headshot. Pick an up-to-date photo. Choose the right expression. Wear your usual attire. Take the photo straight on. Don't take selfies. Don't use filters. Don't crop a group picture. Don't have a distracting background. Don't incorporate hobbies into your photo. Click for article  

Best Restaurants in Atlanta

Whether you're looking for a place that's new and noteworthy or one of the all-time best restaurants in the city, this list will steer you to the most enjoyable eating establishments in Atlanta. Impress your customers and co-workers at the PEI Convention with your culinary navigation skills. (And if you want the professional insider's scoop, ask PEI Advertising Director Tom Leibrandt. He's also a graduate of The Culinary Institute of America, the world's premier culinary school.)  Click for list


Netflix proudly shares its company culture with the world on its jobs page. "Entertainment, like friendship," the website states, "is a fundamental human need; it changes how we feel and gives us common ground. Netflix is better entertainment at lower cost and greater scale than the world has ever seen. We want to entertain everyone, and make the world smile. "This document is about our unusual employee culture. "Like all great companies, we strive to hire the best and we value integrity, excellence, respect, inclusivity, and collaboration. What is special about Netflix, though, is how much we: Encourage independent decision-making by employees Share information openly, broadly, and deliberately Are extraordinarily candid with each other Keep only our highly effective people Avoid rules "Our core philosophy is people over process. More specifically, we have great people working together as a dream team. With this approach, we are a more flexible, fun, stimulating, creative, collaborative and successful organization." Click for full description of Netflix culture

Job Market Forces Employers to Overpay for New Hires

The latest edition of the Gartner “Global Talent Monitor” report states that employers concerned about the competitive job market often offer higher starting salaries than prospective employees are seeking. This often creates a negative cycle within the organization.  “Not only are U.S. employers often paying too much to new workers, but once tenured employees discover discrepancies between their salaries and those of new colleagues, they may be more inclined to look for another position elsewhere,” said Brian Kropp, HR group vice president at Gartner, in a statement. Click for article

Top Companies 2019: Where Workers Want to Work 

Each year, editors and data scientists at LinkedIn evaluate billions of actions taken by LinkedIn users around the world to find which companies attract the most attention from jobseekers and then hang onto that talent. The data-driven approach looks at what members are doing — not just saying — in their search for fulfilling careers. The result of that data is “Top Companies,” LinkedIn’s fourth annual ranking of the most sought-after companies today. The researchers analyze U.S. members’ actions across four main pillars: interest in the company, engagement with the company’s employees, job demand and employee retention. You can also check out the top companies in Australia, Canada, China, France, Germany, India, Japan, Mexico, Brazil and the U.K. Click for article


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