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Business Bullet

STUDY: WORK FLEXIBILITY BUILDS LOYAL EMPLOYEES

A new McKinsey & Co. report says companies that want to keep their employees need to be more flexible.  The company's recent study of more than 35,000 workers with spouses or live-in partners in various professional sectors found that 89 percent of women and 70 percent of men are part of a dual-career couple (DCC) — meaning both partners have jobs. The couples come from all racial and ethnic groups and span all income levels. "Companies can do more to base promotions and top-executive-hiring decisions on output rather than input to ensure equity for employees in DCCs," the report states. "Too many companies mistake quantity (as in the number of hours an employee spends on the job) for quality (reflected in the employee’s output)." The report explains that companies can help employees in DCCs succeed and feel fulfilled at home and work by ensuring these employees have access to professional development and career advancement, support for maintaining work–life balance, and sponsorship opportunities. Specifically, companies can take the following actions: Provide supportive managers and ensure equitable growth opportunities, especially for lower-level workers.  Encourage ambition by making top positions seem feasible.  Create a culture that encourages work–life balance.  Ensure consistent access to sustainable sponsorship.  Click for report

The Future of Jobs Report

The World Economic Forum, the Geneva-based international organization for public-private cooperation, examined possible global scenarios and issued a 157-page report called "The Future of Jobs — Employment, Skills and the Workforce Strategy for the Fourth Industrial Revolution." The report takes into account Moore's law — that computer processing power will double every two years and will continue to become less expensive. As a result, data analytics will become an increasingly desired workforce skill across all levels. The report also mentions that today's skills might not match tomorrow's needs. That's especially true for jobs that incorporate much automation or artificial intelligence.  Click for report

Confronting the Labor Shortage: Strategies and Solutions for Distributors Facing a Growing Skills Gap

PEI recently commissioned a new report, “Confronting the Labor Shortage: Strategies and Solutions for Distributors Facing a Growing Skills Gap,” in partnership with the Association Education Alliance.  PEI members may download the free PDF to learn from peers across distribution sectors their winning strategies on finding and recruiting top talent. In the report: What’s causing the labor shortage. How training and apprenticeships can bridge the skills gap. Hurdles to hiring, such as drug testing. Rethinking your message to prospects. How to build a successful internship program. Tips for using social media in recruiting. Courting millennials: the technology factor. The veteran talent pool. Click for report

How to Boost Your Google Rank

If you're looking to up your SEO game, you'll love this free guide by Backlinko that's been shared more than 16,000 times on social media.  Here's a look at the chapters: RankBrain & UX Signals Become a CTR Jedi Rank Content in the Featured Snippet Comprehensive, In-Depth Content Wins Optimize for Google's Mobile-First Index Go All-In With Video (or Get Left Behind) Optimize for Voice Search Don't Forget: Content and Links are Key Quick Tips for SEO in 2019 Click for article  

It's Time for a C-Level Role Dedicated to Reskilling Workers

Automation and artificial intelligence are prompting big companies such as Walmart to retrain their workforces, according to André Dua, Liz Hilton Segel and Susan Lund in a Harvard Business Review article. The researchers estimate only 5% of all jobs will become fully automated, but activities in nearly all jobs will evolve.   In this age of rapid technological change and disruption, companies need to retrain their workers, and it's going to take someone big to oversee retraining at such massive scale. Click for article  

WHEN HEIR APPARENT IS WRONG PICK FOR CEO

Even at the most respected companies that follow meticulous succession processes, well-suited candidates may not even make it into the shortlist because they get overshadowed by “safe” or “chosen” candidates, according to a Harvard Business Review report. The report identifies three reasons companies often pick the wrong leaders. Likability, it turns out, counts more than it should. Research shows that highly decisive leaders are 12 times more likely to excel as CEOs, but they tend to ruffle feathers. Their performance reviews might include statements such as "doesn't play nice in the sandbox" and "needs to soften her approach." Click for article    

11 Tips to Perfect Your LinkedIn Profile Picture

"LinkedIn profiles with professional headshots receive roughly 14 times more profile views and are 36 times more likely to receive a message on LinkedIn," writes Pauline Gabrelli. "It’s important to look professional, hard-working and approachable." She shares 11 tips and what they mean exactly: Look approachable. Take a headshot. Pick an up-to-date photo. Choose the right expression. Wear your usual attire. Take the photo straight on. Don't take selfies. Don't use filters. Don't crop a group picture. Don't have a distracting background. Don't incorporate hobbies into your photo. Click for article  

Best Restaurants in Atlanta

Whether you're looking for a place that's new and noteworthy or one of the all-time best restaurants in the city, this list will steer you to the most enjoyable eating establishments in Atlanta. Impress your customers and co-workers at the PEI Convention with your culinary navigation skills. (And if you want the professional insider's scoop, ask PEI Advertising Director Tom Leibrandt. He's also a graduate of The Culinary Institute of America, the world's premier culinary school.)  Click for list

HOW COMPANY CULTURE HELPS NETFLIX DOMINATE 

Netflix proudly shares its company culture with the world on its jobs page. "Entertainment, like friendship," the website states, "is a fundamental human need; it changes how we feel and gives us common ground. Netflix is better entertainment at lower cost and greater scale than the world has ever seen. We want to entertain everyone, and make the world smile. "This document is about our unusual employee culture. "Like all great companies, we strive to hire the best and we value integrity, excellence, respect, inclusivity, and collaboration. What is special about Netflix, though, is how much we: Encourage independent decision-making by employees Share information openly, broadly, and deliberately Are extraordinarily candid with each other Keep only our highly effective people Avoid rules "Our core philosophy is people over process. More specifically, we have great people working together as a dream team. With this approach, we are a more flexible, fun, stimulating, creative, collaborative and successful organization." Click for full description of Netflix culture

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