Submitted in a digital format.
Preferred Software: PDF or PDF/X 1-a (using the “press optimized” job option in Acrobat Distiller 4.0+). We can only accept PDF files created using Acrobat Distiller. Acrobat Distiller ensures fonts are embedded properly and images remain CMYK (and/or grayscale).
Crop Marks: Crop marks must not overlap bleed areas on full-page ads. Keep crop marks away from art.
Color: All 4-color ads must be CMYK. Spot colors must be CMYK match.
File Quality: All files must be 300-dpi or higher at 100%. Images saved from the web are too low-res. Time extensions due to inappropriate file submissions will not be granted. PEI reserves the right to exclude any advertising that is unsuitable for printing.
“Product/Technology Showcase” Photo: 300 dpi color JPG, 1.3” square.
Directory Logo: 300-dpi grayscale JPG, maximum 2.25” square. Logo orientation should be stacked to keep it readable.
Full-Page Ads: Must be 8.25”x11” plus 1/8” bleed. Not 8.5”x11”. Type and logos must be a 1/4” from trim.
Embedded Media: Video, slide show, single photo, spec sheet or other digital enhancement is acceptable. Recommended size is 500w x 300h pixels.