October 21, 2020 | Vol. 70, No. 21

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In This Issue
Dear PEI Member:

It’s almost here: the 2020 PEI Virtual Convention & Expo, the biggest, boldest and most important industry gathering of the year.

Here is what you need to know to get ready, plan your schedule and make the most of the experience.

Register early for extra benefits. Registration is $125 per attendee. Register early to get helpful pre-event communications: a detailed exhibitor guide; a video platform walk-through; tips for connecting with attendees and exhibitors; a pre-show edition of the PEI Convention Daily; and log-in instructions.

Register here.

Watch live ... or on demand. Registered attendees can participate in two ways:

  1. Join us live Nov. 10-12 (see complete schedule).
  2. Tap into all content on demand, at your convenience, from anywhere in the world through Dec. 31.

Virtual Convention & Expo Program Details

RP1400 Comments Close Oct. 26

PMAA Changes Name


Respond to this Newsletter

by e-mail to the editor, Rick Long at rlong@pei.org

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Learn and grow. The virtual convention’s 20 educational sessions will help executives refine their strategies, managers build their teams and front-line technicians boost their skills. (Details on all sessions below are here.)

Strategic Planning
Riding the Wave of Disruption in the Fuels & Convenience Retail Industry

Brian D. Gray, North American Fuels and Convenience Lead, Accenture

The State of the Industry
Rick Long, Executive Vice President and General Counsel, PEI

Economic Foresight in the COVID-19 Era
Alan Beaulieu, President and Principal, ITR Economics

Beyond Liquid Fueling: Is EV Right for Your Business?
John Eichberger, Executive Director, Fuels Institute; Patrick Fiedler, Fiedler Group; Justin Spence, Oscar W. Larson Co.; Bo Sasnett, D&H United Fueling Solutions

UST Regulatory Update and Q&A

Mark Barolo, Tim Smith and Ryan Haerer, EPA Office of Underground Storage Tanks (OUST)

Forecourt Modernization: Taking EMV a Step Further
Scott Boorse, PEI; Jayme Leonard, Red Leonard Associates; David McMichael, Guardian Fueling Technologies; Jay Ruth, PumpTex

Safety: COVID Prevention from a Risk Management Perspective
Blake Hess, Oscar W. Larson Co. 

Safety: Sanitizing Dispensers & Hanging Hardware
Steve Baynham, Husky Corp.

Data Standards & Compliance: Learning from the Numbers
Ben Thomas, UST Training; John Kelly, Canary Compliance, Tony Raia, EPA OUST

Organizational Leadership
Innovative Ideas for Finding & Motivating Your Very Best People

Gene Marks, The Marks Group

Who Comes Next? Leadership Succession Planning Made Easy
Mary Kelly, Ph.D., CSP, CDR, US Navy (ret)

Using Equipment Financing to Achieve EMV Compliance
Chris Santy, Patriot Capital

10-Groups Keynote: Leadership Through Change
Randy Disharoon

Networking Groups
Young Executives

Keynote: Five Big Tech Trends Affecting Your Business, Gene Marks

Breakout Groups: Doing It All; YE Winter Conference 2021; Resume MVPs; What Are We Sipping?

PEI Women
Communication, Collaboration & Leadership, Ellen Schnur and Jim Mecir

Sessions in Spanish
The Evolution of Gas Station Design & Technology

Isaías Romero; Javier Quezada, Consorcio DCP Ingeniería, S.A. de C.V.

Crisis, Opportunity and Improvement
Luis Eduardo Pérez Mata

Liquid Fuel Management: Inventory Control
Mainor Reyes, Reyes Rep Gas

The Future of Electronic Monitoring Systems
Camilo Franco, OPW Fueling Components, A Dover Co.

PEI Latin America Update
Liliana Cruz, Latin America Director, PEI


Visit the Expo. More than 60 exhibitors already have signed up to showcase their new products and solutions in the three-day Expo. To learn more about exhibiting, click here or contact Tom Leibrandt, tleibrandt@pei.org. The booth application deadline is Wednesday, Oct. 28.

Attend the annual membership meeting. All PEI members are invited to attend the annual membership meeting at 10:30 a.m. Central, Nov. 11. PEI President Bill Mascott will share his thoughts on 2020 and install newly elected directors. Official representatives also will vote on nominees for 2021 PEI president and vice president.

Education, technology, networking, ideas, games and prizes — you’ll find it all at the 2020 PEI Virtual Convention & Expo. We can’t wait to see you and your team there. Register today.

The Small Business Administration (SBA) simplified the loan forgiveness application for Paycheck Protection Program (PPP) loans of $50,000 or less. The new form requires fewer calculations and less documentation. Download the new instructions and application form.

SBA began approving PPP forgiveness applications Oct. 2. About two-thirds of all PPP loans are $50,000 or less.

The 30-day comment period for the next edition of PEI/RP1400: Fueling Systems for Emergency Generators, Stationary Diesel Engines and Oil Burner Systems closes Monday, Oct. 26. To submit comments, visit www.pei.org/rp1400 and click “Comment Now.”

The Petroleum Marketers Association of America (PMAA) is now the Energy Marketers of America (EMA). The new name reflects EMA members’ increasingly broad fuels and energy offerings.

EMA members operate 60,000 fueling stations and supply heating fuel to more than 5 million U.S. homes and businesses.

“EPA has finalized its years-long effort to ‘streamline’ its extensive suite of regulations governing fuel quality
, claiming major benefits to industry from what the agency says will be a lighter regulatory burden even though it insists that the revised collection of fuels rules will not relax environmental standards. … The rule simplifies RFG requirements by setting a summertime Reid vapor pressure ... cap of 7.4 pounds per square inch.” — Inside EPA, Oct. 15

“[V]ehicle miles traveled (VMT) in the U.S. remain sharply lower than year-ago levels. … During August, total VMTs were down 12.3%, or 35.3 billion miles, when compared to August 2019. Total travel during the month based on FHA data was 251.3 billion miles. … There was a small silver lining as the FHA saw VMTs pointing higher in August when compared to July with a 0.8% increase, roughly 2 billion vehicle miles.” — Oil Express Alert, Oct. 19

“Warm weather, recommended outdoor gatherings, and a preference for car travel over air travel prompted summer road travel despite COVID concerns. In Q3, station visits were on average 17% higher than our index. … As of September 19, station visits are back in line with the first quarter before the coronavirus lockdowns.” — Gas Buddy Consumer Ratings and Foot Traffic Report, July – September, Q3 2020

Joey Batchelor
, president and CEO of Guardian Fueling Technologies, was named Entrepreneur of the Year-Florida by Ernst and Young. Nominees were evaluated on six criteria: overcoming adversity; financial performance; societal impact and commitment to building a values-based company; innovation; and talent management.

Leighton O’Brien signed a 15-year, exclusive global licensing agreement to distribute and market ACCENT Environmental Services Inc.’s Dri-sump® containment tightness testing technology.

Earl Greer
, 79, died Oct. 13. Greer was a co-owner of Service Welding and Machine Co., in Louisville, Kentucky. The former Steel Tank Institute president was inducted into the STI Hall of Fame in 1991.
Charles “Chuck” Holcomb, 82, died Oct. 8. Holcomb retired in 2014 from his sales position at Jack Pittman & Associates Inc. He previously worked as a sales manager at Husky Corp.

California software company.
Smart Money EPS Inc. dba A Smart Petro Services, 1701 Westwind Drive, Suite 106, Bakersfield, CA 93301, applied for affiliate division membership. Prashant Agrawat is president of the firm, which was established in 2013. The company provides forecourt point-of-sale (POS) and other credit card processing solutions. Sponsored for PEI membership by Ashley Daniel, Sound Payments, St. Petersburg, Florida. www.smartmoneyeps.com

Turkish distributor. Tora Petrol Urunler Muh. Elek. San. Tic. Ltd. Sti., 15 Temmuz 1468 S. No.5, Bagcilar, Istanbul, Turkey, applied for distributor division membership. Ertum Tufekci is a director of the company, which was established in 1998. Tora Petrol Urunler Muh. Elek. San. Tic. Ltd. Sti. provides tank cleaning services and sells dispensers, piping and other fuel handling equipment. Sponsored for PEI membership by Andrew Knapp, Franklin Fueling Systems, Madison, Wisconsin. www.torapetrol.com


  • Compañía de Servicios Petroleros S.A. (COSEPESA), Buenos Aires, Argentina (service and construction)
  • SPEGUA, 12 av. 1-46 zona 19, Mixco, Guatemala (distributor)
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The TulsaLetter is published two or three times each month by the Petroleum Equipment Institute. Richard C. Long, Editor. Opinions expressed are the opinions of the Editor.