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November 19, 2019 | Vol. 69, No. 22

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Dear PEI Member:

Registration is open for the 2020 PEI Young Executives Winter Conference, Feb. 5-7, at the Brown Palace Hotel & Spa in Denver.

PEI members ages 21-45 save $100 with the $495 early bird rate, which ends Dec. 20. The conference is limited to 2020 YE members, but you may join YE when you register for the conference here. The PEI reduced room rate at The Brown Palace, a Forbes 4-star hotel, is $209 a night.

New this year, every attendee may receive a digital copy of his or her professional headshot.

PEI Young Executives Joe DiAndrea and Tracy Emerson also are organizing a Feb. 4 excursion open to YE members and their guests. Joe will email conference registrants details soon so they can book their travel and pack appropriate gear. 

Sessions on Thursday, Feb. 6, will focus on the fueling industry. Brian Gray, North American retail fuels lead at Accenture, will deliver an industry overview for the opening keynote.

Afterward, a panel of PEI members will share how they navigate change. Panelists include:

  • Bruce Larson, CEO, The Oscar W. Larson Co., and 2008 PEI president
  • Charlene Indest-Guidry, CEO, Southern Tank Testers Inc.
  • Jalal “Jay” Shehadeh, general counsel, U.S. Century Bank, and owner of several convenience stores.

Thursday will conclude with roundtable discussions on member-selected topics.

Friday sessions will focus on business skills and professional development. Self-described marketing anarchist Bob Mazerov, president of The Mazerov Group, will demonstrate how every employee represents his or her company. Mazerov has helped clients including Walmart, PepsiCo, Southwest Airlines, Coca Cola, AVIS, Discover Card & Discover Financial Services, Red Robin, White Wave (Silk Soy Milk), Beyond Meat and Quiznos develop more than $10 billion in new products, services and advertising.

YE Conference Registration Opens

E15 Sales Rise 46%

Fuels Institute Releases Biofuels Guide

UID Registration Opens

VW, Ford Expand EV Efforts



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Also on Friday, a business profitability expert will share how practices such as Traction and Lean can boost revenue and productivity. And finally, a panel of top Denver-based executives will discuss why certain leaders stand out from the crowd, what aspiring leaders can do to gain clout and how companies can tap and groom their up-and-comers.

Conference sponsorship opportunities are available to help PEI member companies reach this important audience.

To register, click here.

Growth Energy announced Prime the Pump retailers’ year-to-date E15 sales are 46% higher than in 2018. For the first time, the number of retailers selling E15 in the summer also rose in 2019, with 149 additional outlets offering the blend. The U.S. Environmental Protection Agency (EPA) issued a final rule May 30 authorizing the year-round sale of E15.

The 30-day public comment period for the next revision of RP1300: Recommended Practices for the Design, Installation, Service, Repair and Maintenance of Aviation Fueling Systems ends at midnight tomorrow, Nov. 20.

RP1300 provides recommendations to: promote the proper design, construction and safe operation of aviation fueling systems; reduce the possibility of fueling system failure; avoid unnecessary costs; and minimize environmental impacts and hazards.

To submit suggestions for improving RP1300, visit and click “Comment Now.”

The Fuels Institute released a new reference guide, “Retailing Biofuels: A Guide to Reading Applicable Federal Regulations.”

The report explains the roles of the EPA, Federal Trade Commission (FTC) and Occupational Safety and Health Administration (OSHA) in the sale, storage and labeling of biofuels, as well as related third-party standards and penalties for noncompliance.

Download the free report here.

The first 30 PEI members who register for the 2020 University of Innovative Distribution (UID) will receive $600 conference scholarships. The conference will be March 8-11 at the JW Marriott in Indianapolis.

UID is sponsored by the Association Education Alliance, a consortium of 40 leading distribution-oriented associations, including PEI, in cooperation with Purdue University. More than 40 courses in six tracks — Distribution Strategy, Leadership/Professional Development, Management, Marketing, Operations and Sales — allow participating distribution professionals to customize their educational experiences.

For more information, visit the UID site or download the program flyer.

To claim your $600 PEI scholarship, enter “PEI20” in the “Promo Code” (not the "Comp Code") section on the online registration form. Select “Association Member” as your registration type before selecting your classes. Because many courses and the conference hotel sell out early, PEI encourages interested members to register soon.

Volkswagen signaled a rapid expansion of its electric vehicle (EV) program in a series of recent announcements. The company said Nov. 13 it plans to add a battery pack assembly plant to the Chattanooga, Tennessee, factory that will become its North American EV manufacturing base. Two days later, Volkswagen said it will invest $66 billion by 2024 to develop 75 EV models, 60 hybrids and related digital technologies worldwide.

Ford unveiled its first EV, the Mustang Mach-E, on Nov. 17. The compact SUV, scheduled for a fall 2020 release, will travel up to 300 miles without recharging and accelerate from zero to 60 mph in less than four seconds. Five Mach-E models will be priced from $44,995 to $61,600. Ford also announced that it plans to offer 15 other EVs by 2022.

Jones & Frank
appointed Marc Daitch director of sales for the Northeast region, effective Dec. 2. Daitch previously worked with Frito-Lay, Gilbarco Veeder-Root and Circle K.
Natural Gas Vehicle Institute (NGVi) celebrated its 30th anniversary. NGVi has trained more than 22,000 professionals worldwide and helped develop some of the largest CNG fueling stations in the U.S.
Wildco PES named Troy Wagner senior director of sales. Wagner has 20 years of sales and management experience, including tenures with Frito-Lay Boston and the Red Bull division at Burke Distributing Corp.


  • Cardinal Compliance, Wood Dale, Illinois (service and construction)
  • Triumph Signs and Consulting Inc., Milford, Ohio (service and construction)
  • Christopher Walcott, Rubis Eastern Caribbean SRL, Welches, Barbados (operations and engineering)
  • Ellery E. Packard III, Packard Fuels LLC, East Montpelier, Vermont (operations and engineering)
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© 2019
Petroleum Equipment Institute
P. O. Box 2380
Tulsa, OK 74101-2380

The TulsaLetter (ISSN 0193-9467) is published two or three times each month by the Petroleum Equipment Institute. Richard C. Long, Editor. Opinions expressed are the opinions of the Editor. Basic circulation confined to PEI members.