Dear PEI Member:
decades of writing the TulsaLetter, youíd think I could breeze through them.
But some newsletters are more difficult to write than others, depending on
what Iím trying to say. I donít know if this is writerís block, but I do
know that my predicament is absurd. After 761 newsletters, I canít come up
with words. This one is a bear. Because this is the one where I say thank
you and goodbye.
After I have made my final edits and turned this file over to Rex Brown to
send to our 8,000 readers, I will have written my last TulsaLetter. Although
I will stay on as PEIís executive vice president through May, I am handing
my newsletter duties to Rick Long, an exemplary writer and extraordinary
communicator. You will enjoy his writing style and insights about our
Iíll never adequately be able to thank you, the TulsaLetter readers. Over
the past six months since it was announced that I will be leaving PEI, many
of you have roiled my emotions with your amazingly kind and generous emails
and phone calls. Youíve brought me to tears.
I donít believe newsletter writers are important in the grand scheme of
things. We save no lives, we protect no one from harm, we arenít teaching
children, we donít take care of the sick or aged, and we donít do research
to find miracle cures for insidious diseases. On a list of critical jobs in
a trade association, we are nowhere near the top. But when I open an email
and see a message telling me that I wrote something you didnít know or I
gave you some food for thought, my goodness, Iím just blown away.
And really, thatís my payoff. I never gave a flip about winning newsletter
awards or impressing other association executives. I was proud to write for
you. I wanted to serve you and if I gained your approval, thatís all I cared
about. Through it all, you gave me your support and encouragement, you
tolerated my inaccuracies and typos, and you offered criticism that pushed
me to do better.
What matters most to me as I wind down my association with the TulsaLetter
is that you understand that I have been a member of a true All-Star team
here at PEI since 1979. Back in the ďgood olí days,Ē Margaret Montgomery
would type and retype the newsletter to fit the four-page Kiplinger Letter
style that we tried to emulate. Then the five of us on staff at the time
would go back to the workroom and toil for hours to stuff and post the
newsletter. Although electronically distributing the TulsaLetter has made
our jobs easier, the entire staff still offers articles and proofreads each
issue. Lists are dangerous, because someone invariably is left out. So I
wonít risk that. Just appreciate that I have been in a killer lineup all
So why now? Itís time, thatís all. Turning the TulsaLetter over to Rick Long
after our Atlanta convention is part of our hand-off plan. Over 750
newsletters. Thatís enough. Iím fulfilled.
But there is something else. I occasionally come across some things I wrote
years ago, and I say to myself, ďI did that?Ē And I know in my heart that it
will become more difficult to match that effort down the road. Thatís all a
writer needs to know. Now itís time to turn the page.
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Petroleum Equipment Institute
P. O. Box 2380
Tulsa, OK 74101-2380
The TulsaLetter (ISSN 0193-9467) is published two or three
times each month by the Petroleum Equipment Institute. Robert N. Renkes,
Executive Vice President, Editor. Opinions expressed are the opinions of the
Editor. Basic circulation confined to PEI members.