Dear PEI Member:
The complete program
for the 2012
PEI Convention at the NACS Show (October 7-10, in Las
Vegas) has now been finalized. With registrations running well
ahead of last year, a sold-out trade show and an exciting slate of
educational sessions, this year's Convention will be the event of
the year in our industry.
If you have not registered, we urge you to do so quickly. Early
bird and group registration discounts, which can save up
to $200 per attendee, expire July 31—less than one week from
This special issue of the TulsaLetter provides a preview
of the opportunities awaiting you in Las Vegas. For a detailed
schedule with all dates and times, see www.pei.org/show.
The 2012 Convention line-up features
three outstanding General Sessions.
Kick-Off Breakfast and General Session. Mark
Scharenbroich, author of Nice Bike: Making Meaningful
Connections on the Road of Life, will demonstrate how to build
strong internal and external relationships that will stimulate
your organization's success. Scharenbroich's entertaining style
and practical content will serve as the perfect introduction to
your Convention experience. Tickets are $30 and must be purchased
Membership Breakfast and Meeting. Enjoy a
hearty breakfast as PEI President Joey Cheek and PEI Executive
Vice President Bob Renkes share their take on the association and
our industry. New officers for 2013 also will be elected and new
directors will be installed.
10-Groups Breakfast and General
Session. Albert Bates, Ph.D., founder of the Profit Planning
Group, will discuss the "Top Dos and Don'ts of
Profitability." All those who are interested and eligible for
10-Group membership are welcome―and encouraged―to
The 2012 educational program includes a
diverse set of business-building sessions:
Convention, October 7-10,
Las Vegas, Nevada
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ULSD, E15 and Isobutanol.
A panel of experts will discuss the latest research and most
recent developments on three key fuels:
o Ultra low sulfur diesel―Anne
Marie Gregg, research specialist, Battelle
E15―Dawn Carlson, CAE, president of the Petroleum Marketers
Convenience Stores of Iowa, and Tom Palace, executive director of
Petroleum Marketers & Convenience Store Association of
Baustian, fuel product manager for Butamax Advanced
Social Media Stratgeies. The goal
isn't to be good at social media but rather to improve your
business by leveraging these new communication methods. Jay Baer
shares an eight-step process for creating winning social media
Your Move. Don't let economic
turmoil paralyze you. Brian Beaulieu, CEO of the Institute for
Trend Research and one of the most popular presenters at last
year's convention, returns with his compelling (and humorous)
insights into the outlook for our industry and the global
Key Takeaways. Kevin Henderson
explains the ins and outs of the new PEI/RP1200: Recommended
Practices for the Testing and Verification of Spill, Overfill,
Leak Detection and Secondary Containment Equipment for UST
Station Forecourt of the Future.
Hear leading petroleum marketers discuss the infrastructure,
payment technologies and fuels you can expect in tomorrow's
fueling stations. Moderator John Eichberger, vice president of
government relations for NACS, will be joined by:
o Scott Boorse, Energy & Petroleum Operations
Manager, Wawa, Inc.;
Erik Peterson, Director of Store Engineering, Kwik Trip;
o Keith Spiker, Construction Supervisor, QuikTrip
Credit Sales, Cash Flow &
Enhanced Profitability. Learn how effective accounts
receivable management can enhance your profitability. Abe
WalkingBear Sanchez, developer of the Profit System of B2B Credit
Sales and A/R Management, is the presenter.
dedicated space on the trade show floor is the place to
participate in scheduled, casual small-group discussions. The
just-finalized 1-on-1 lineup includes:
Fueling Station Equipment―Leo
Thomason, founder and president of the Natural Gas Vehicle
Institute, will answer your questions on the opportunities and
infrastructure that surround this fuel.
EPA OUST―No federal agency
intersects with your world more than EPA's Office of Underground
Storage Tanks (OUST). EPA OUST staff will be on site to answer
your questions about the work they are doing.
staff and committee members will discuss exciting new recommended
practices on airport refueling systems, testing and verification
of overfill and spill containment systems, emergency generators
and CNG fueling station equipment.
Materials Compatibility Research―Prentiss
Searles, general manager of the Clean Diesel Fuel Alliance, and
Anne Marie Gregg, research specialist with Battelle Memorial
Institute, will be on hand to discuss the current state of this
research and where the industry goes from here.
Sales and Profitability―Abe WalkingBear Sanchez will
answer questions and offer ideas on how you can make credit sales
a real contributor to your profitability.
Fuels Tools and Support―Department
of Energy and National Renewable Energy Laboratory staff will be
available to discuss information, data, and tools for biofuels,
natural gas, electricity, and propane―as well as ongoing
research on alternative fuel vehicles and infrastructure.
PEI Member Services―Join
PEI staff and officers for various association-related
o PEI's Young
o The PEI
Safety Audit Program
o What you
can do to gain exposure in the PEI
o How to get more involved in PEI activities
o 10-Groups―what they are, what they offer
CONNECT AND GROW
This year's schedule also includes
numerous opportunities to network, forge new friendships and build
Young Executives Discussion Groups and Reception. This
event is open to PEI members aged 21 to 45. An address by PEI
President Joey Cheek, discussion groups and a special reception
guarantee both learning and fun.
PEI Industry Reception. The always popular PEI Industry
Reception lets you unwind, enjoy tasty food and beverages, listen
to great music, and socialize with your peers.
PEI After-Hours Lounge. Held on the first two nights of
the Convention, the PEI After-Hours Lounge at LVH (formerly the
Las Vegas Hilton) is the place to relax and catch up with fellow
Find Red―Find PEI
Volunteers. Find Red―Find
PEI volunteers make a huge contribution by guiding attendees to
various sessions and events. Volunteering is a great way for you
to see and be seen―and PEI staff certainly welcomes the
extra hands on deck. Volunteers and their companies are recognized
in signage at the show, as well as in the PEI program. Contact
Carletta Denison at firstname.lastname@example.org
THE NACS TRADE SHOW
but not least is the petroleum and energy marketing equipment and
services area of the NACS Show (October 8-10). A whopping 604
booths and 60,400 net square feet of exhibit space sold out in
record time this year. There is no better way to learn about the
latest products, technologies and services in our industry than to
spend time at the trade show. (Note: This year, the complete
Exhibitor Guide for petroleum equipment and services will be
included in the 4Q PEI Journal,
available at the Convention. If you are an exhibitor and would
like to enhance your free Exhibitor Guide listing with a company
logo and/or a QR code, contact Dana Roseberry at 239-542-8123 or
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© 2012 All rights reserved.
Petroleum Equipment Institute
P. O. Box 2380
The TulsaLetter (ISSN 0193-9467) is published two
or three times each month by the Petroleum Equipment Institute.
Robert N. Renkes, Executive Vice President, Editor. Opinions
expressed are the opinions of the Editor. Basic circulation
confined to PEI members.