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July 25, 2012 | Vol. 62, No. 16

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Dear PEI Member:

The complete program for the 2012 PEI Convention at the NACS Show (October 7-10, in Las Vegas) has now been finalized. With registrations running well ahead of last year, a sold-out trade show and an exciting slate of educational sessions, this year's Convention will be the event of the year in our industry.

If you have not registered, we urge you to do so quickly. Early bird and group registration discounts, which can save up to $200 per attendee, expire July 31—less than one week from today.

This special issue of the TulsaLetter provides a preview of the opportunities awaiting you in Las Vegas. For a detailed schedule with all dates and times, see

The 2012 Convention line-up features three outstanding General Sessions.

Kick-Off Breakfast and General Session. Mark Scharenbroich, author of Nice Bike: Making Meaningful Connections on the Road of Life, will demonstrate how to build strong internal and external relationships that will stimulate your organization's success. Scharenbroich's entertaining style and practical content will serve as the perfect introduction to your Convention experience. Tickets are $30 and must be purchased in advance.
Membership Breakfast and Meeting
. Enjoy a hearty breakfast as PEI President Joey Cheek and PEI Executive Vice President Bob Renkes share their take on the association and our industry. New officers for 2013 also will be elected and new directors will be installed.
10-Groups Breakfast and General Session
. Albert Bates, Ph.D., founder of the Profit Planning Group, will discuss the "Top Dos and Don'ts of Profitability." All those who are interested and eligible for 10-Group membership are welcome―and encouraged―to take part.

The 2012 educational program includes a diverse set of business-building sessions:

PEI Convention, October 7-10,
Las Vegas, Nevada



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  • ULSD, E15 and Isobutanol. A panel of experts will discuss the latest research and most recent developments on three key fuels:
         o   Ultra low sulfur diesel―Anne Marie Gregg, research specialist, Battelle
              Memorial Institute;
         o   E15―Dawn Carlson, CAE, president of the Petroleum Marketers and
              Convenience Stores of Iowa, and Tom Palace, executive director of the
              Petroleum Marketers & Convenience Store Association of Kansas;
         o   Isobutanol―Jim Baustian, fuel product manager for Butamax Advanced

  • Killer Social Media Stratgeies. The goal isn't to be good at social media but rather to improve your business by leveraging these new communication methods. Jay Baer shares an eight-step process for creating winning social media strategies.

  • Make Your Move. Don't let economic turmoil paralyze you. Brian Beaulieu, CEO of the Institute for Trend Research and one of the most popular presenters at last year's convention, returns with his compelling (and humorous) insights into the outlook for our industry and the global economy.

  • PEI/RP1200: Key Takeaways. Kevin Henderson explains the ins and outs of the new PEI/RP1200: Recommended Practices for the Testing and Verification of Spill, Overfill, Leak Detection and Secondary Containment Equipment for UST Facilities.

  • Fueling Station Forecourt of the Future. Hear leading petroleum marketers discuss the infrastructure, payment technologies and fuels you can expect in tomorrow's fueling stations. Moderator John Eichberger, vice president of government relations for NACS, will be joined by:
         o   Scott Boorse, Energy & Petroleum Operations Manager, Wawa, Inc.;
         o   Erik Peterson, Director of Store Engineering, Kwik Trip;
         o   Keith Spiker, Construction Supervisor, QuikTrip Corporation.

  • Credit Sales, Cash Flow & Enhanced Profitability. Learn how effective accounts receivable management can enhance your profitability. Abe WalkingBear Sanchez, developer of the Profit System of B2B Credit Sales and A/R Management, is the presenter.

PEI 1-ON-1
This dedicated space on the trade show floor is the place to participate in scheduled, casual small-group discussions. The just-finalized 1-on-1 lineup includes:

  • CNG Fueling Station Equipment―Leo Thomason, founder and president of the Natural Gas Vehicle Institute, will answer your questions on the opportunities and infrastructure that surround this fuel.

  • Meet EPA OUST―No federal agency intersects with your world more than EPA's Office of Underground Storage Tanks (OUST). EPA OUST staff will be on site to answer your questions about the work they are doing.

  • New PEI Recommended Practices―PEI staff and committee members will discuss exciting new recommended practices on airport refueling systems, testing and verification of overfill and spill containment systems, emergency generators and CNG fueling station equipment.

  • ULSD Materials Compatibility Research―Prentiss Searles, general manager of the Clean Diesel Fuel Alliance, and Anne Marie Gregg, research specialist with Battelle Memorial Institute, will be on hand to discuss the current state of this research and where the industry goes from here.

  • Credit Sales and Profitability―Abe WalkingBear Sanchez will answer questions and offer ideas on how you can make credit sales a real contributor to your profitability.   

  • Alternative Fuels Tools and Support―Department of Energy and National Renewable Energy Laboratory staff will be available to discuss information, data, and tools for biofuels, natural gas, electricity, and propane―as well as ongoing research on alternative fuel vehicles and infrastructure.

  • PEI Member Services―Join PEI staff and officers for various association-related conversations:
        o   PEI's Young Executives Program
        o   The PEI Safety Audit Program
        o   What you can do to gain exposure in the
    PEI Journal  
        o   How to get more involved in PEI activities
        o   10-Groups―what they are, what they offer

This year's schedule also includes numerous opportunities to network, forge new friendships and build valuable partnerships:

Young Executives Discussion Groups and Reception. This event is open to PEI members aged 21 to 45. An address by PEI President Joey Cheek, discussion groups and a special reception guarantee both learning and fun.

PEI Industry Reception. The always popular PEI Industry Reception lets you unwind, enjoy tasty food and beverages, listen to great music, and socialize with your peers.

PEI After-Hours Lounge. Held on the first two nights of the Convention, the PEI After-Hours Lounge at LVH (formerly the Las Vegas Hilton) is the place to relax and catch up with fellow PEI members.

Find Red―Find PEI Volunteers. Find Red―Find PEI volunteers make a huge contribution by guiding attendees to various sessions and events. Volunteering is a great way for you to see and be seen―and PEI staff certainly welcomes the extra hands on deck. Volunteers and their companies are recognized in signage at the show, as well as in the PEI program. Contact Carletta Denison at to participate.

Last but not least is the petroleum and energy marketing equipment and services area of the NACS Show (October 8-10). A whopping 604 booths and 60,400 net square feet of exhibit space sold out in record time this year. There is no better way to learn about the latest products, technologies and services in our industry than to spend time at the trade show. (Note: This year, the complete Exhibitor Guide for petroleum equipment and services will be included in the 4Q PEI Journal, available at the Convention. If you are an exhibitor and would like to enhance your free Exhibitor Guide listing with a company logo and/or a QR code, contact Dana Roseberry at 239-542-8123 or



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Petroleum Equipment Institute
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The TulsaLetter (ISSN 0193-9467) is published two or three times each month by the Petroleum Equipment Institute. Robert N. Renkes, Executive Vice President, Editor. Opinions expressed are the opinions of the Editor. Basic circulation confined to PEI members.