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April 13, 2011 | Vol. 61, No. 8

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In This Issue
Dear PEI Member:

PEI's Board of Directors met last week in Alexandria, Virginia, and made a number of important decisions about the services PEI offers. Here is a summary of actions taken by the group.

Revised PEI's Mission Statement. The board tweaked PEI's mission to better reflect the nature of our members' businesses. Interestingly, the word "petroleum" no longer appears in the mission: It is PEI's mission to be the leading authority and source of information for the fuel and fluid handling equipment industries. PEI is committed to promoting the value of distributor services and improving the business relationships and practices of its members.

Conference on Vehicle Lubrication and Maintenance Equipment? The board is exploring the possibility of the association sponsoring a conference on vehicle lubrication and maintenance equipment. The first step is to prepare a tentative program for the conference. The next step would be to send that program to the PEI membership to gauge interest in attending the conference. Persons interested in serving on the steering committee to develop the subject matter and format of this conference should indicate their interest by contacting Bob Renkes at The steering committee's work will be conducted this summer by phone.

Safety audit services. PEI will launch a program to provide safety audit services to members of the distributor and service & construction divisions this spring. Partially underwritten by PEI, the auditor will evaluate a member's current safety plan documents―with no on-site visit―and offer suggestions for improvement/compliance with governmental safety standards.

Meeting with EPA's Office of Underground Storage Tanks. Mark Barolo, deputy director of EPA's Office of Underground Storage Tanks (OUST), reviewed several topics of interest to the industry. He indicated that the guidance document for demonstrating compliance of underground storage tank system components with E15 and biodiesel should be available in May. He also commented that proposed changes to the federal UST regulations should be published in the Federal Register in July, with a 90-day period to file comments.

Other board action. The directors reviewed and approved plans and programs submitted by the Education/Convention, Safety, and Young Executives Committees; reviewed and approved a complete 2011 convention schedule and program; and adopted a long range plan for the association. Several other actions of general interest to PEI members also were taken by the board in Alexandria. These included:

PEI Board Meets in Alexandria

USDA Announces Blender Pump Program

EPA Sends ORVR Rule to OMB

In This Issue

New Phone Extensions for PEI Staff:

Chris Bouldin 964
Rex Brown 961
Carletta Denison 962
Connie Dooley 963
Rick Long 970
Micah Marquette 965
Robert Renkes 960
Sondra Sutton 967
Sara West 968
Keith Wilson 969
Bob Young 966

PEI and Industry News »


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  • Approving of $2,530,825 in expenditures for the fiscal year that began April 1.
  • Updating a safety plan template that will be available on the PEI website. Look for that later this spring.
  • Developing a page on the PEI website where members can find grants and loan guarantees for equipment compatible with mid-range ethanol blends.
  • Joining the Manufacturers' Representatives Educational Research Foundation (MRERF) through which PEI manufacturers and reps have access to all MRERF products and educational programs at member pricing.
  • Identifying how to better leverage technology to allow members to access PEI information faster and more efficiently.

PEI President Dennis Rethmeier, San Diego, California, presided at the midyear meeting. Other officers and directors attending the meeting were:

Joey Cheek, Tampa, FL (Vice President)
Terry Cooper, Marion, IA (Treasurer)
Peter Ward, Riviera Beach, FL (Immediate Past President)
Robert N. Renkes, Tulsa, OK (Executive Vice President)
Ken Hayden, Schenectady, NY (District 1)
Scott Hafer, Reading, PA (District 2)
Jared M. Samon, St. Petersburg, FL (District 3)
Tim Woofter, Hartford, OH (District 4)
Steve W. Sulland, Grand Forks, ND (District 7)
Mark Cowie, Houston, TX (District 8)
William J. Mascott, Portland, OR (District 9)
Eva Chambers, Simsbury, CT (District 10)
Phil Parker, Swannanoa, NC (District 11)
Brad F. Baker, Pacific, MO (District 12)
Dennis Grappin, Cleveland, OH (District 13)
Brian Wiegert, Urbandale, IA (Affiliate Division)
Terry Perry, Raleigh, NC (Service & Construction Division)
Rick Long, Tulsa, OK (PEI General Manager) 

United States Department of Agriculture (USDA) Secretary Tom Vilsack announced a program April 8 to increase production and use of higher ethanol blends by adding 10,000 flex-fuel pumps across the country over the next five years. In the question-and-answer session that followed his announcement, Vilsack acknowledged that the cost of a new flexible-fuel system (tank and dispenser system) would run somewhere around $120,000, and left us with the impression that the USDA's grant and loan guarantee program would go beyond the cost of the dispenser itself. The funding would come through the USDA's Rural Energy for America Program.

"We see this as an opportunity to create a series of incentives so consumers if they have an E10, E15, E85, E20, whatever they might have, that they will be able to easily and conveniently access the fuel that they need," Vilsack said. "Our theory is if we can build out the distribution system more effectively, that will increase the demand for the product, which in turn will encourage Detroit and other auto manufacturers to produce flexible-fuel vehicles." Vilsack was supposed to make the announcement from Gilbarco Veeder-Root's plant in Greensboro, North Carolina, but stayed in Washington, D.C., on Friday to be available to lead his Department's 121,000 employees in the event the government shut down.  

According to USDA, there are 8.5 million flexible-fuel vehicles in the U.S., which makes up 3.5 percent of the approximately 250 million vehicles on the road. Additionally, USDA estimates that 2,350 retail outlets are currently offering E85.  

In a related story, USDA Under Secretary of Rural Development Dallas Tonsager told American Coalition for Ethanol members March 29 that the USDA blender pump promotion will initially focus on 10 to 12 states, and later expand nationwide.

A proposed rule to define when onboard refueling vapor recovery (ORVR) is in "widespread use" has been sent to the Office of Management and Budget (OMB). The petroleum marketing industry has been waiting for the Environmental Protection Agency (EPA) to define widespread use for years so air quality control districts can consider waiving the requirement to install and maintain Stage II vapor recovery systems. This is the second step in the long process of proposing a federal rule―the first being the preparation by EPA of the draft rule itself. 

Roger Dreyer
, president of the Ohio Petroleum Marketers and Convenience Store Association from 1962 to 2009, died April 4, 2011. In 2009, he was presented with the PMAA Distinguished Service Award, the highest honor PMAA can bestow.

Tennessee distributor
. Williams Lubrication Equipment, 7101 Cockrill Bend Boulevard, Nashville, Tennessee 37209, has applied for distributor division membership. Keith Pemberton is general manager for the firm, which was established in 1989. The company sells, installs and services fuel and lubrication storage and dispensing systems. The company represents Alemite, Balcrank, Bennett, Graco, Lincoln, Samson, SoTnk&Mfg and Tuthill. Sponsored for PEI membership by Tony White, SoTnk&Mfg, Owensboro, KY.
Software provider
. Gulfcoast Software Solutions, LLC, 300 South Madison Avenue, Suite 9, Clearwater, Florida 33756, has applied for affiliate division membership. Imed Benzarti is national accounts manager for the firm, which was established in 2002. The company's software provides a range of real-time, event-driven, local and enterprise tools. Sponsored for PEI membership by Lucas Ford, LucasFord, St. Petersburg, FL.
Arkansas storage tank compliance management firm
. ATC Associates Inc., 701 6th Street, Suite B, Conway, Arkansas 72032, has applied for service and construction division membership. David McKamie is SC PST compliance manager for the firm, which was established in 1970. ATC Associates provides underground storage tank compliance management, testing, repair and service to its customers. Sponsored for PEI membership by Bill Tegethoff, ANSDis, Tucson, AZ.
Barbados installation and maintenance firm
. Hayden Workman Electrical Inc., Cr. Pavillion Road & Bank Hall Main Road, St. Michael, Barbados, has applied for service and construction division membership. G. Hayden B. Workman is managing director for the firm, which was established in 1985. The company is an electrical contracting company with a division for the installation and maintenance of petroleum retail and bulk storage facilities. Sponsored for PEI membership by Lucas Ford, LucasFord, St. Petersburg, FL. 
North Carolina installation firm
. TRS Petroleum Installation, Inc., 155 Fern Avenue, Marion, North Carolina 28752, has applied for service and construction division membership. Brett Caldwell is the primary contact for the firm, which was established in 1992. The company installs petroleum related equipment in aboveground tank, underground tank, and industrial settings. Sponsored for PEI membership by Brian Travis, GasStaSup, Lynchburg, VA.
Brunei Darussalam service company
. Dandy Jaya Sdn Bhd, P. O. Box 1209, Kuala Belait, Brunei Darussalam KA1331, has applied for service and construction division membership in PEI. Foo Kiah Lien is a director for the firm, which was established in 1990. The company installs and services petroleum handling equipment. Sponsored for PEI membership by Supara Sinsamudpadung, Padungslpa, Bangkok, Thailand.


  • Bare Development, Inc., Countryside, IL (mfr)
  • SloanLED, Ventura, CA (mfr)
  • Protec Fuel, Lake Ozark, MO (aff)
  • Pedigree Technologies, Fargo, ND (aff)
  • Caldwell Instruments Inc., Loomis, CA (aff)
  • P.F. Services Inc., Upland, CA (S&C)
  • TolTest Inc., Whitestown, IN (S&C)
  • Eugene Hayes, City of Watertown, Watertown, NY (O&E)


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Petroleum Equipment Institute
P. O. Box 2380
Tulsa, OK 74101-2380

The TulsaLetter (ISSN 0193-9467) is published two or three times each month by the Petroleum Equipment Institute. Robert N. Renkes, Executive Vice President, Editor. Opinions expressed are the opinions of the Editor. Basic circulation confined to PEI members.