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December 21, 2010 | Vol. 60, No. 25

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In This Issue
Dear PEI Member:

President Barack Obama signed the "Tax Relief, Unemployment Insurance Reauthorization, and Job Creation Act of 2010" into law on December 19.

The sweeping package, which includes $801 billion in tax cuts and $57 billion for extended unemployment insurance, also includes five programs designed to promote the U.S. ethanol and biodiesel industries. The law extends the ethanol tax credit (45˘/gal), the small ethanol producer tax credit (10˘/gal), and the alternative vehicle property tax credit at a 30 percent rate through the end of 2011. In addition, the law retroactively extends the biodiesel tax incentive and renewable diesel incentive, from when it expired at the end of 2009 through the end of 2011. The law also renews the tariff (54˘/gal) on imported (Brazilian) ethanol for one year, through the end of 2011. 

Want to improve sales? PEI's 2011 Sales Boot Camps provide practical, time-tested and sometimes surprising information on how to avoid becoming a commodity in the eyes of your customer and how to transform the customer's perception of you into that of a valued strategic advisor.

Richard P. Farrell, president of Tangent Knowledge Systems, believes that salespeople should stop selling, presenting, answering objections and closing, and should instead play the role of "change agent." His passionate, provocative and interactive style encourages audience participation, learning and improvement while providing real-world, actionable information.

PEI is sponsoring the PEI Sales Boot Camp in three locations next year:

  • March 10-11 - Las Vegas, Nevada, Embassy Suites
  • April 5-6 - Linthicum (Baltimore), Maryland, Embassy Suites BWI Airport
  • April 7-8 - Rosemont, Illinois, Hilton Rosemont/Chicago O'Hare Hotel

Biofuels Tax Extension

PEI Sales Boot Camps

2011 PEI Service Rates Survey


In This Issue

PEI and Industry Events »


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Advance registration for the two-day seminar is $295 for PEI members and $495 for nonmembers through February 15. Rates increase to $395/$695 after February 15. Space is limited.

To register for the PEI Sales Boot Camp, make hotel reservations or learn more about this great learning opportunity visit For further information, contact Bob Young at

If your company provides service or maintenance to the industry, please take a few minutes to complete PEI's annual Service Rates Survey. This short survey covers services rates, wages and service policies. We will compile the results of this survey by geographic area. Your participation allows us to compile more accurate and representative data. Your company will not be identified in the survey results.

The survey will be live through January 7, 2011, at which time we will begin to review the data. Results will be distributed to participating member companies beginning January 15, 2011. If your company provides service work and you did not receive the survey announcement, email Chris Bouldin at

Florida equipment leasing firm
. The Leasing Experts, Inc., 9710 East Indigo Street, Suite 203, Miami, Florida 33157, has applied for affiliate division membership. Arjun Saluja is CEO of the firm, which was established in 1994. The company provides leasing and financing of petroleum equipment. Sponsored for PEI membership by Jeff Dailey, SoPmpTnkNC, Charlotte, NC.   
Turkey media group
. Balkan Gazeteclik Yayincilik Matb. San. ve Tic Ltd. Sti., Bostanciyolu Cad. Sehit Sk. No. 49, Y. Dudullu Umarniye, Istanbul, Turkey 34775, has applied for affiliate division membership. Emre Erturk is the executive editor for the firm, which was established in 1968. The company publishes several magazines and newspapers in Turkey for the petroleum industry. Sponsored for PEI membership by Tuten Aluc, Interpet, Istanbul, Turkey.
Texas tank firm. Owens-Corning, 636 Bellingrath Park, Conroe, Texas 77302, has applied for affiliate division membership. David Bartlow is manager of tanks for the firm, which was established in 1964. Sponsored for PEI membership by Ron Shaffer, CntmtSoltn, Conroe, TX.  


  • SignQuarters, Murray, KY (mfr)
  • Aldesan Akaryakit LP Dogalgaz Ekip. San. Ve Tic. Ltd. Sti., Istanbul, Turkey (mfr)
  • J + B Engineering Inc., Toronto, Ontario, Canada (aff)
  • Insugec Ltda., Medellin, Colombia (S&C)
  • Reparaciones Ruiz R&R, S.A., Cuidad San Cristobal, Mixco, Guatemala (S&C)



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Petroleum Equipment Institute
P. O. Box 2380
Tulsa, OK 74101-2380

The TulsaLetter (ISSN 0193-9467) is published two or three times each month by the Petroleum Equipment Institute. Robert N. Renkes, Executive Vice President, Editor. Opinions expressed are the opinions of the Editor. Basic circulation confined to PEI members.