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PEI Industry Alert: Visa Extends EMV Forecourt Deadline to April 2021

May 1, 2020

Visa announced May 1 it will delay the EMV forecourt liability shift deadline from Oct. 20, 2020, to April 17, 2021.

On April 6, Visa denied a March 23 request by NACS, NATSO, the Petroleum Marketers Association of America (PMAA), the Society of Independent Gasoline Marketers of America (SIGMA) and the Merchant Advisory Group for a delay. (See April 14 TulsaLetter.) In its denial, Visa said it was “too soon to determine if a delay of the liability shift is needed.”

On April 8, the marketers sent another request, stating that “many businesses are finding it impossible for them to meet the approaching fall deadline. This is causing additional stress for these businesses at the same time they are worried about their economic survival and the wellbeing of their employees and customers. The EMV liability shift deadline should not be adding to these burdens right now.”

The marketers’ April 8 letter asked that Visa “lift the current deadline and wait to set a new date once this crisis has passed.” Rather than an indefinite extension, Visa’s decision to grant a delay extends the deadline 6 months.

On Monday, PEI will release results of our most recent “business conditions” survey, which includes several questions on the status of EMV forecourt upgrades (completion percentages, project lead times and the percentage of retailers that have not yet requested upgrades).

 
Rick Long
Executive Vice President
General Counsel

If you have questions or feedback on PEI Industry Alerts, contact Rick Long at rlong@pei.org.