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The JF Petroleum Group, a portfolio company of MidOcean Partners and provider of fueling system solutions in North America, launched its new website and enhanced e-commerce platform, the company announced.

The website,, reflects the company’s unification and integration efforts. In addition to strengthening the JF Petroleum brand, the website provides a better, larger showcase for the company’s products and services. Easier navigation, according to the company, improves customers’ mobile and desktop experiences.

“Our new website has a sleek and fresh new look that is designed to provide our valued customers and business partners the most user-friendly online browsing experience available in our entire industry,” said Keith Shadrick, CEO of JF Petroleum Group. “Whether you are looking for product or service information, technical specifications, requesting a quote for new construction or service or if you need to place an e-commerce order, our new and enhanced website is the one-stop destination for all of your needs.”

The website, Shadrick said, integrates links to the company’s Facebook and LinkedIn pages and its Twitter and Instagram accounts. A News & Events tab in the Resources Section shares the company’s latest updates.

The JF Petroleum Group (formerly Jones & Frank) provides turnkey distribution, construction and service solutions to the North American fueling infrastructure industry. The company serves retail fueling stations, commercial and government fleets, and emergency power customers through its network of 33 branch offices, four distribution centers and some 1,000 employees across the U.S. The JF Petroleum Group represents fueling infrastructure products including Gilbarco Veeder-Root, VeriFone, OPW, Franklin Fueling and Containment Solutions.