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Gas Pump TV, Bennett Pump Partner Amid EMV Upgrades

Bennett Pump Co. and Gas Pump TV (GPTV), an interactive fuel media company, committed to a long-term partnership to increase fuel retailer forecourt and in-store sales.

The subsidy program will help soften the financial blow to fuel retailers for EMV fuel dispenser upgrades. The upgrades are required for fuel retailers to comply with updated credit card authentication standards and are estimated to cost gas station owners in the U.S. an industry total of $5 billion to $7 billion by October 2020.

The new program is available to fuel supply wholesalers, distributors and jobbers across the U.S. and enables fuel suppliers to provide GPTV to their customers in a fully funded, pump-integrated video and merchandising platform. The program is designed to make it easier for fuel suppliers to extend their services and leverage the GPTV platform as a simple, cost-effective, added-value solution for their customers.

GPTV is the nation’s second-largest fuel media network by viewership. GPTV reaches fueling consumers daily with a mixture of national, localized and paid-for content. The New Orleans-based company, founded in 2010 with a four-location pilot, reaches more viewers ages 18-49 than any broadcast television network.

Bennett Pump Co. offers fuel dispensing technology in more than 90 countries. Since 1919, the company has engineered, designed and manufactured fuel dispensing technology for retail, commercial and alternative fueling applications. Bennett is based in Spring Lake, Michigan.