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Dover Fueling Solutions (DFS) launched its DFS Anthem UX user experience platform, the company announced. 

The platform is making its North American debut on DFS’ Wayne Ovation fuel dispenser. It features a 27-inch touchscreen display, intuitive functionality, personalized content, multilanguage selection and media options through DX Promote, part of the DFS DX connected solutions platform. It is the first of its kind to give customers the ability to fine-tune their experiences while providing retailers with the tools and data to maximize each customer interaction with targeted advertising, promotions and loyalty apps.

“We believe this product will revolutionize every aspect of the customer experience,” said David Crouse, president of DFS. “From touchscreen interaction, wireless connectivity, recognition, media, security, contactless payment options and more, the Anthem UX platform truly equips the retailer with endless flexibility and futureproof possibilities while also creating an experience that is fast, easy, relevant and even fun for consumers.”

DFS, part of Dover Corp., is composed of product brands ClearView, Fairbanks, OPW Fuel Management Systems, ProGauge, Tokheim and Wayne Fueling Systems. The company delivers advanced fuel dispensing equipment, electronic systems and payment, automatic tank gauging and wetstock management solutions to customers worldwide. Headquartered in Austin, Texas, DFS has manufacturing and technology development presences in Brazil, China, India, Italy, Poland, the U.K. and U.S.