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Dover Fueling Solutions (DFS), a part of Dover Corp., launched DX Promote, part of the DFS DX connected solutions platform, the company announced.

DX Promote provides retail fueling owners and operators with a centralized rich content management platform that transforms fuel dispensers into automated selling machines featuring locally targeted advertising at each fueling point.

DX Promote allows retailers to advertise their goods and services through an integrated digital experience at each fueling point, which will help drive customers inside the convenience store, increasing retailer sales and profit margins.

Driven by Microsoft Azure, DX Promote uses next-generation technology to centrally manage and deploy day and time appropriate advertisements and boost in-store sales, on-site car washes and other services, and increase overall average per-visit revenue and profit.

“In addition to helping our customers drive engagement, differentiate and showcase their products, the DX Promote user experience has been designed to streamline operations by creating a simple process to upload and change the promotional and media content customers see at varying stages of the fueling process,” said Reggie O’Donoghue, senior director of product management at DFS. “This is part of our company’s core mission — enabling the evolution of the consumer experience.”

DX Promote initially launched in July 2020 with the DFS Anthem UX user experience platform. This launch adds DX Promote support for the Wayne Ovation and Wayne Helix fuel dispensers, provides new enhancements to the cloud-based user interface and continues support for the Anthem UX platform.

“DX Promote on the Anthem UX platform is by far the biggest technology leap we have seen in gas pumps since we got into this industry 25 years ago,” said Marvin Poota, owner and operator of Wixom BP. “We highlight our food service from our kitchen, individual product promotions and pictures of inside the store. It has been refreshing to see this shift in technology.”

DFS is composed of ClearView, Fairbanks, OPW Fuel Management Systems, ProGauge, Tokheim and Wayne Fueling Systems. The company delivers advanced fuel dispensing equipment, electronic systems and payment, automatic tank gauging and wetstock management solutions to customers worldwide. Headquartered in Austin, Texas, DFS has manufacturing facilities in Brazil, China, India, Italy, Poland, the U.K. and U.S.