Dec. 10 Latin America Steering Committee Meeting
The PEI Latin America Steering Committee met Dec. 10, 2019, in Coral Gables, Fla., to discuss PEI’s efforts for Latin America. Fifteen PEI members attended the meeting, which was conducted in Spanish and led by Liliana Cruz, Latin America director at PEI.
The committee reviewed July 2019 survey results from PEI Latin America members. The survey asked how PEI can serve its members better in the region. Survey results and market research conducted by Cruz contributed to the development of PEI’s three-part outreach to Latin America:
1. Offer more education in Spanish. This will include PEI Recommended Practices and technical pieces. The PEI Convention at the NACS Show, which has offered education sessions in Spanish for three years, will continue to provide targeted networking opportunities and programming for Latin America members. Since June, the SafetyLetter has been translated each month to the Boletín de Seguridad and is sent to more than 400 subscribers. Several PEI Journal articles have been written in Spanish, and future issues will include Member News in Spanish. Four safety videos have been translated and are now available on PEI’s YouTube channel for viewing and downloading. Each video is about 2-3 minutes in length and presents various safety dos and don’ts.
2. Build PEI’s brand. PEI will participate in regional industry events to develop in-country relationships. The association also will translate a number of sections on PEI's website into Spanish in order to increase PEI’s presence in the market and to promote PEI products and services. Pages currently available include:
3. Increase membership. During the steering committee meeting, 13 members volunteered to serve as PEI Ambassadors to help recruit new members in Latin America and to promote the association to companies interested in joining.
The meeting closed with a discussion on establishing a permanent PEI Latin America Committee. Members would recommend specific Latin America programs and ideas to boost PEI’s presence in the region.
The 2021 incoming PEI president will appoint committee members in November.
For more information about PEI’s activities in Latin America, contact Liliana Cruz at lcruz@PEI.org.