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Social Media Influencers Starting to Promote B2Bs

An opinion piece by Richard Wong in The Drum explains that the minimum average sales cycle for enterprise software is about six months, and most B2B buyers only contact the vendors that make their shortlists when they’re two-thirds through the decision-making process.

That means there’s often little room for salespeople to engage with early-stage prospects.

Enter social media influencers.

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