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The Next Normal: Trends That Will Define 2021  

McKinsey & Co. on Jan. 4 released an article that examines what 2021 will look like for business. According to the article, trends will include:

  • A return of confidence and consumer rebound
  • Leisure travel bounces back, but business travel lags
  • A wave of innovation and new entrepreneurs
  • Accelerated Fourth Industrial Revolution
  • Changed shopping behaviors
  • Supply chains balance, shift
  • Future of work arrives ahead of schedule
  • A biopharma revolution
  • Accelerated portfolio restructuring
  • Increased sustainability

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