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How to Do Design Thinking Better

Experts from the Kellogg School of Management at Northwestern University and IDEO explain the psychology behind design thinking, a creative approach to problem-solving.

The design-thinking approach loosely follows a four-step process that involves observing a problem, reframing it, designing solutions and testing them. The goal of design thinking is to improve how humans experience a product or service.

  1. Look for the gorilla.
  2. Ask a question no one else is asking.
  3. Encourage outlandish brainstorming.
  4. Fail faster. Learn sooner.