A new NACS study called "Consumer Behavior at the Pump" shows:
- Consumers who drive more are doing so because of jobs or longer commutes.
- Price dominates where consumers purchase fuel: 59 percent of those surveyed in 2019 cited lower prices as the reason they prefer a specific store or chain.
- Food quality and employees influence where consumers shop.
- Forty-four percent of gas customers also go inside the stores.