THE CONSUMER SIDE OF CYBERSECURITY

PwC released its "Consumer Intelligence Series: Protect.Me." The series provides an in-depth look at what consumers want, what worries them and how companies can earn their trust — and their business.

Key findings include:

  • For consumers, cyberattacks are personal.
  • Consumer trust is fading.
  • Who’s on the hook? Consumers say businesses more than government.
  • The path to trust: Giving customers control and providing transparency.
  • What types of businesses do consumers trust most?
  • After a data breach, can companies earn back consumer trust?
  • Consumers see some emerging technologies as a risk to their privacy.
  • A call to action driven by customers’ concerns.

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