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July 2018

Business Bullet articles for July 2018.

2018 CEO SURVEY

Despite record levels of short-term optimism in the global economy, CEOs worldwide report heightened anxiety about the business, economic and societal threats confronting their organizations.


Social Media Influencers Starting to Promote B2Bs

Social media influencers like Kim Kardashian and Mike Rowe have become centerpieces of business-to-consumer (B2C) marketing strategies, and now business-to-business (B2B) brands are starting to follow. 


9 Ways to Tell If You're a Leader Worth Following

Flub one of these nine steps for exemplary leadership, and your employees might think you’re not worth following.


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