Business Bullet
A monthly publication delivering best business practices to PEI members.

The Latest Bullets

Despite record levels of short-term optimism in the global economy, CEOs worldwide report heightened anxiety about the business, economic and societal threats confronting their organizations.

Social media influencers like Kim Kardashian and Mike Rowe have become centerpieces of business-to-consumer (B2C) marketing strategies, and now business-to-business (B2B) brands are starting to follow. 

Flub one of these nine steps for exemplary leadership, and your employees might think you’re not worth following.

Amazon and Google disrupted B2B distribution. These days, many sales can be completed without even talking to a salesperson. You, however, can control the top of your sales funnel. 

We tend to think our judgments are based on conversations and obvious behaviors, but research says otherwise. Most judgments are focused on subtler things, such as handshakes and body language. We often form complete opinions of people based solely on these behaviors.



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