Kickoff Keynote: The Hero Effect |  Closing Keynote: The Power to Win

SUNDAY, OCTOBER 2

KICKOFF KEYNOTE
THE HERO EFFECT
KEVIN BROWN
7:30 a.m. Breakfast
8:00 – 9:00 a.m. Keynote
Note: Tickets to the Kickoff Keynote Breakfast are $50.
Kevin’s unconventional path to business and personal success has taught him that winning in business and in life requires anything but conventional thinking. He grew up in Muskegon, Michigan where his blue-collar roots taught him the value of hard work and determination. With a streetwise aptitude and a never quit attitude, he worked his way from the front lines in business to the executive boardroom. The HERO Effect® is a simple philosophy that separates world-class organizations and high-performance people from everybody else. Brown is passionate about helping people expand their vision, develop their potential, and grow their results. And, as the father of a child with autism he knows firsthand how the principles of true success reach beyond the boardroom and into the lives of real people facing the challenges of everyday life.

MONDAY, OCTOBER 3

CLOSING KEYNOTE
THE POWER TO WIN
Sugar Ray Leonard
10:30 a.m. – 11:30 a.m.

Whether achieving greatness as an athlete or in the business arena, the same qualities that drive success apply: discipline, focus, determination, preparation, the right attitude and setting fear of the unknown aside. Boxing legend Sugar Ray Leonard shares his principles of success: what it took to reach his dream of Olympic gold; what it took to get to the top in his professional career—and stay there; and what it took to make the challenging transition from life as an athlete to that of an entrepreneur.